We are at the end of another great year and if we take a quick look at 2016 we will find out a lot of great moments. 2016 was a great year with a lot of new features and tools that were launched by all the top social media networks like Facebook, Instagram, Twitter, LinkedIn, Snapchat etc. From the LinkedIn acquisition by Microsoft in June for $26.2 billion to the Pokemon Go location-based augmented reality game madness, we had a pretty interesting and exciting year.

2017 will definitely be a better year for the social media marketing and digital marketing industry in general. I don’t think we will have some revolutionary and spectacular features or announcements in 2017 but will be an evolution on all levels.

Because I’m curious to hear the 2017 digital marketing predictions from the top digital marketing experts, I ask some of the most recognized social media marketing experts to tell our Hot in Social Media community what are their digital marketing predictions for 2017.

I want to say a big Thank You!… to all these social media experts who sent me their answers and bits of advice!

In the coming weeks, there will be 2 more articles with the top 3 social media networks recommendation for 2017 and another great and useful article that will show you the best advice from every one of these social media experts so… don’t forget to read our blog as often as possible.

What digital marketing trends do you predict for 2017?

Jenn Herman

Founder of Jenn’s Trends and the World’s Forefront Blogger on Instagram Marketing

www.jennstrends.com

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Yahoo Finance, and numerous other podcasts and publications. She is the author of “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by- Step Guide to Creating a Social Media Strategy”.

Answer:

I believe we’ll see a lot more in-app integration for social media in 2017. We’re already seeing Facebook and Instagram find ways to keep people more engaged within the social media app, rather than leaving to visit an external website. I think this trend will expand and continue as social media platforms and businesses find ways to encourage conversation, purchases, and conversions directly on social media.

Lee Odden

CEO

TopRank Marketing — www.toprankmarketing.com

Lee leads a team of top digital marketing consultants that help top B2B and consumer brands grow demand and revenue. Lee evangelizes an integrated approach to search, social, influence and content marketing at events around the world and on toprankblog.com.

Answer:

Cognitive Marketing will get a lot of attention in 2017 as artificial intelligence, machine learning and natural language processing make repetitive and structured marketing tasks much easier to implement and manage. Of course, mobile, interactive, personalization, video, private networks, SEO, social ads and influencer marketing will continue to be popular with marketers that have the budget to spend.

Of course, mobile, interactive, personalization, video, private networks, SEO, social ads and influencer marketing will continue to be popular with marketers that have the budget to spend.

Ted Rubin

Social Marketing Strategist and Keynote Speaker

www.tedrubin.com

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.

Answer:

What I see being huge heading into 2017 is live streaming, and the ability to share all video in so much more ways, via more apps, with story-telling and engagement at the core. You need to try these platforms. You need to jump in. You need to see how you can tell stories, create narratives, build relationships, communicate with consumers, and create learning for your organization.

This is way more than just an another content fad, but rather it’s online video crossing a crucial threshold… Do you want to know really why I think it’s gonna be huge? Not because I’m using it or Millennials and GenZ are using it… it’s because it’s making video social. Because they’re not just streaming what’s happening live. They’re allowing you to engage with those streams… you are now able to be a part of the conversation. #RonR… #NoLetUp!

Pam Didner

Content Marketing Expert /Author /Speaker

www.pamdidner.com

Pam Didner is a marketing consultant, author and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She now leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation and media outreach on a global scale.

Answer:
With the trends of major e-commerce sites opening physical stores (Amazon, Warby Parker, Birchbox etc.), brands need to accelerate the integration of the online digital experience with that of the offline physical experience. The challenge is to seamlessly integrate the online and offline experience by leveraging and hiding complicated technologies from your customers.

Also, more and more data is collected through a brand’s digital marketing efforts. Brands and agencies can further personalize and customize offerings to their customers.

Ian Cleary

Founder

www.razorsocial.com

Ian is a marketing tech guy who founded RazorSocial and he helps companies take advantage of marketing tech to become more effective and efficient. He specializes in social media and content marketing.

Answer:
In 2017 we’ll see a major push from Facebook for selling through Facebook and other providers will follow. There is no reason why people will not buy on social media channels if the social media channels create an environment for sales.

I think influencer marketing will see major growth. Building an audience is becoming harder and more expensive and then you can’t even reach the audience without paying. Finding influencers that have a relevant engaged audience that trusts them will work better for brands.

The focus will be on higher quality content and less on it but with more investment in repurposing and optimizing the sales funnel to convert.

Tim Hughes

Co-Founder

www.digitalleadershipassociates.com

Tim Hughes is a transformational leader, best-selling author and top 10 Social Media influencer. With a background in sales and sales management, Tim has been involved in Social Media for over 7 years, having built a following of Twitter of 150,000 and becoming a top 10 influencer. He is an international renown speaker, blogger and writer.

Tim is the co-founder of Digital Leadership Associates, a company designed to help companies make a transformational move to embrace digital and social.

Answer:

Customers will spend more time online researching products and services, avoiding salespeople. Customer buy cycles will continue to get longer and sales cycles will continue to get shorter. Customers will continue to ignore ads and expect brands to personalize interactions.

Jamie Turner

Internationally recognized author and Founder

www.60secondmarketer.com

Jamie is an internationally recognized author, speaker and the founder of 60SecondMarketer.com, a marketing blog read by tens of thousands of executives around the globe. He is a regular guest on CNN where he provides insights on branding, marketing and business. He’s also been profiled in one of the world’s best-selling marketing textbooks.

Answer:

There’s a major shift away from traditional marketing to a new technique called nonlinear marketing. Linear (traditional) marketing interrupts a consumer’s life with advertising that tries to sell them a product. Nonlinear marketing is when the brand develops content and experiences that become part of a consumer’s life. If you look at what Starbucks, Red Bull and Lego are doing, you’ll understand what nonlinear marketing is — content and experiences that consumers digest and participate in without overtly being sold a product or service.

Adel de Meyer

New Media Specialist — Brand Ambassador — Author — Mentor

www.adeldemeyer.com

Adel de Meyer is listed as a Top Digital blog and Top 20 Social Media coach and has worked with many different brands some including Hootsuite, Pitney Bowes, Later, Brand24 and Huawei as a Brand Influencer and a Key Opinion Leader. Adel regularly writes articles on analytics, influencer marketing, technology and social media solutions. Adel’s experience got her listed globally as a Top Social Media and Tech influencer and her closely with global SMB enterprises, Entrepreneurs and Personal Brands by using Social Media and Technology to captivate their audiences. She loves coffee and creative minds!

Answer:

Out with the tweets, in with the streams!?’ Live-streaming, 360 photos, real-time updates, it will all be about the experience users get from your updates. Video will continue to grow and some predict that 2017 will be the biggest year ever for video. Facebook will continue to be marketer’s choice for advertising but I think Instagram will start to shift some of the budgets. Live-streaming, stories (Instagram/Snapchat) and VR will be the ‘talk of the town’.

Mike Allton

Content Marketing Practitioner

The Social Media Hat — www.thesocialmediahat.com

Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.

Answer:

2017 will see the continued increase in usage and prominence of video, particularly on Facebook. However, of more importance to mainstream users, we’ll see more stabilization of networks.

I correctly predicted that 2017 would see tremendous attrition in social networks. Blab, Meerkat, Tsu and others all faded away or pivoted. Even media darling Twitter is struggling and sought a buyer.

In the coming year, we’ll see more stability across the networks, resulting in greater ease of businesses to invest their time and money. But more importantly, we’ll also see more stabilization of features across networks (i.e. video) making their use more ubiquitous.

Lilach Bullock

Founder and Social Media Expert

www.lilachbullock.com

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed by Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle and the number one Influencer of the UK by Career Experts. She is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.

Answer:

I think that the biggest digital marketing trend of 2017 will be video, video and more video. Live streaming has been in constant and very rapid growth this year, in large part due to Facebook, but businesses haven’t made full use of it as of yet. 2017, though, will be different — businesses are starting to understand the power of video, both produced and streamed live, so I think that they will be investing a lot more in this form of content in order to stand out.

Brian Fanzo

Millennial Speaker & Founder of iSocialFanz

www.isocialfanz.com

Brian Fanzo Talks Fast & Tweets Faster, Is a Translator of GeekSpeak and a self-proclaimed Change Evangelist, that also happens to be a pager-wearing millennial known by most as iSocialFanz. Brian is a Millennial Keynote speaker that spoke at more than 50 events in 10 countries in 2016 and also hosts two podcasts: S.M.A.C.Talk & FomoFanz.

Answer:
I predict live video will continue to be a trend that grows as more brands start to embrace live video outside of marketing departments for HR, recruiting and partner relationships.

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