Local SEO

When was the last time you optimized your Google My Business page?

You might not know but, Google has rolled out some new features that local businesses can use to enhance their local search presence.

If you are on Google then you need to think very critically that how you are going to rank in the search results and on the Google maps. Keeping that in mind we have come up with really helpful features of GMB that can enable business owners to show their business information accurately.

Here are the 4 insanely useful Google My Business Features that one needs to get along in 2019:

Question and Answer

Question and Answer Button

Google’s Q&A feature allows customers to ask a question directly within the business listing. These questions can range from specific queries about what you have to offer. They can be obvious questions about your store hours.

The most important thing about the question and answer is that it truly depicts the vital information about your business in front of the user. The user on the other hand easily grabs the basic idea about your product or business in a short time without much effort.

Business Descriptions

Business Description Button

A business description within the google business listing is yet another crucial feature. Business owners can now include a 750-character description of their business.

You don’t have to include a long 750 character description, but at least provide a unique paragraph that describes your brand and what you sell.

There are immense benefits of providing a short and tailored piece of content online to your user. You can always include the best of the best keywords in it. Try and optimize the same so that reader gets a quick glance over what you are trying to tell them. Make use of this space smartly to rank your business listing in search.

Book an Appointment

Book an Appointment Button

This feature is specifically for hotel and food joint owners. What if your customer could make a direct booking in your hotel or restaurant on a busy weekend? Sounds great. This is the power of Book an Appointment feature in GMB.

Making an appointment online for a favorite restaurant, hotel, or a fast food joint is really something a food lover would never miss if he/she loves your place.

Moreover, you can always give an extra discount to such customers if they make reservation for a table online. This will increase you customer retention by 200% each month.

Google Posts

Google Post Button

Share your latest product release, upcoming event, or announcement through this new feature. Google Posts are an easy way to share an image with keyword rich description. Go to your Google My Business dashboard and click on “posts” to push out a new post for your business.

What exactly the post feature does is show products and services to the users’ upfront clutter free. User on the other hand can go directly to the website or marketplace to make a purchase by clicking on the Buy Now or Learn More button in the post.

Believe it or not but you can definitely increase your conversion by 600% using the post feature in GMB.

Try these new features and start rolling in some loyal customers for your business, services or products right away. Read detailed insights on Google My Business topics by following our blogs.

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