Designing a responsive website is the first step towards establishing an online presence. After all, you need to be found when people search for your products and services.
However, having a website is not enough to guarantee that you will get the amount of traffic that you need. In order to direct people to the site, you need to understand a few things about search engine optimization (SEO).
It becomes more complicated when you need the site to make an instant impact. Some of the things that can make it hard for you to rank your site include the following:
- Too much competition for keywords
- Little knowledge about the best SEO strategies
- No awareness of some of the factors that matter the most when it comes to SEO
Nobody wants to wait forever before ranking their site in the search engines. Although there are lots of strategies that you can implement to get good results, the following are the top five SEO tips that you can use to boost your site quickly and easily.
1. Maximize your social media channels
Social media channels such as Facebook, Twitter, and Google+ are great sources of instant traffic. Lately, the major search engines have shifted to rank sites that are active on social media above those that are not.
In addition to that, posting on these platforms is also one of the ways to make your content go viral. Just think about the billions of people who are active on these sites and what would happen if a percentage of them shared your posts. In just a few minutes, you will have an overwhelming flow of traffic. That is how you rank at the top almost immediately.
2. Do not underestimate the power of anchor texts
An anchor text simply refers to a small text on a web page on which a visitor can click to go to another article. A simple sentence directing people to read more about the subject can make them easily navigate to other pages.
By using anchor texts wisely, people will stay longer on your site, resulting to sustained traffic. Be careful in using keywords as anchor texts, though, because it can send red flags to search engines if you overdo it.
3. Your images should not be without Alt Text
Search engines are perfect when it comes to ranking the text on your sites. However, they have yet to find a way of linking images to the texts. If you want to make better use of images, you should add an Alt Text to each of them.
An Alt Text is simply a description that tells the reader what the image is about. In the process, the search engines will use these small captions to link to your content, so your chances of ranking at the top based on your keywords will be higher.
4. Place titles and descriptions on every page
Many webmasters do not know that they can create unique titles and descriptions for each page on their website. In fact, this is one of the most effective SEO tips that’s really easy to do.
In these descriptions, you can indicate all the information about your website. You might want to indicate what you do, the people that you target, and everything else that your visitors might want to know.
When someone drags the mouse over any page on the site, the small text that pops up is the title of that page. For best results, you should not make the description look like an advertisement. Try to mix a few phrases with your keywords to make it more appealing.
5. Focus on creating brilliant content
It is true what they say: content is king. In fact, websites that have brilliant content can do well in search engines even without any other SEO strategy.
If you to move to the top, you should focus on developing unique and high-quality content. Whether you are thinking about articles, videos, graphics, or images, make sure that they give real value to your visitors. Avoid plagiarism because you will be penalized and all your efforts will be in vain.
As you can see from these SEO tips, ranking your responsive website can be an easy task if you know what to do. Avoid SEO companies that promise instant results by selling you packages.
With SEO, nobody can guarantee top placements on search engines. You just have to do it the old-fashioned way: work hard every day to achieve your targets.
Check out our SEO tips
Bookmark offers free e-Learning courses to support your small business success. Check out the video below for more SEO tips to help you rank your website faster. You’ll learn how to use keywords as well as other SEO strategies like link building and how to create viral content, among many other SEO tips.