There are at least 5 advantages to eliminating the old-fashioned WWW prefix.

Here are some advantages of removing the old-fashioned WWW prefix from your website, which is really an unnecessary subdomain (while retaining compatibility for those nostalgic people who still enter WWW by habit, or have an old permalink somewhere):

  1. It saves time when saying the URL aloud.
  2. It’s cleaner looking in the browser window.
  3. It’s cleaner looking and takes less space when printed anywhere.
  4. Not having the WWW prefix allows the naked or “apex” domain to make even more sense when some other subdomain is used, when it exists for a true purpose. For example, it is clear to people what’s going on when they go to as opposed to when they go to, or

What about the 5th reason?

The above mentioned advantages are true with any language (including English). There is also one additional advantage for Castilian-speakers (Castilian is the world’s most widely used Spanish language, but not the only one), since the letter W in that language is even more problematic than the letter Z in English. Most people from the United States know and accept that the letter Z has a different pronounceable name outside of the US (“Zed” instead of “Zee”). However, in the Castilian language (commonly but imprecisely called “Spanish”), there are at least 5 accepted names for the letter W. According to the Castilian-speaking region, be it in Spain, different parts of the Americas or Equatorial Guinea, the letter W can be pronounced as:

– uve doble

– doble uve

– ve doble

– doble ve

– doble u

Depending upon the particular region, most people assume that their version is the only acceptable one. When they hear any of the other 4 versions (different from the familiar one), they frequently believe that the speaker is uneducated or not trustworthy.


Back in 2014 (when I added SSL for HTTPS to most of my websites after the Google decree), I removed the WWW prefix. You should do the same, while maintaining compatibility with nostalgic people, or those who may use an old link. When configured properly, it redirects instantly from to By removing the old WWW, we get at least 5 advantages! You still don’t have SSL for HTTPS? Fix both at the same time!