One of the most basic necessities for developing a winning SEO strategy is improving your Google organic search rankings. In other words, SEO is a constantly evolving process.
SEO is not like cooking a rotisserie chicken. ‘Set it and forget it’ won’t work. You need to be constantly tweaking based off of data and ensuring your website is up-to-date with SEO best practices.
Google’s algorithm isn’t static either. They are constantly making changes to improve their search engines functionality, and as such, you should be doing the same to your website to ensure it’s ranking highly.
Improve Your Organic Traffic
Here are some quick tips for improving and updating your SEO.
1. Define a keyword list
Think about how your persona would search for your products and services. Then, make a list of the keywords. Check the monthly traffic results for each term with a tool like Google’s Keyword Planner. Whittle your list down to the highest-trafficked, most relevant terms that are the least competitive to rank for.
2. Good content always wins
Always remember that writing compelling, high-quality content is the most important thing you can do. Content needs to attract interest and compels visitors to link back. Good content has value.
3. Optimize for several keywords
If you have 10 pages relating to the same set of keywords, Google won’t be able to determine which is relevant. Instead, optimize each page around several longtail keywords you could rank for.
4. Use keyword repetition and variation in page content
Creating relevant page content is still the best way to rank highly in search engines. Never repeat keywords too often at the expense of good writing, but you should repeat keywords at least 2–3 times within your content.
5. Optimize your page titles
The HTML title tag defines a web page’s name and is meant to be a concise overview of that page’s content. Google considers this to be the second-most important on-page element. Keep page titles under 70 characters, with important keywords in the title.
6. Write compelling meta descriptions
The HTML meta tag is meant to be a concise explanation of a web page’s content. It shows up as a preview underneath the title in search engines. It plays a big role in getting clicks from users. Keep your meta descriptions under 150 characters
7. Don’t forget about ALT tags
ALT tags are HTML elements used to specify alternative descriptions when the web element (such as images) can’t be rendered. ALT tags can have a strong correlation with Google SEO rankings, so when you have images and other elements on your web pages, be sure to always use a descriptive ALT tag.
8. No black hat
Black hat SEO refers to the practice of trying to trick the search engines into giving you higher rankings by using unethical, ‘spammy’ tactics. Google is getting better at spotting tricks. Sooner or later, the progress you made using black hat practices will be wiped out by an algorithm update, or worse, your site will get removed from the index altogether.
There you have it! A few easy steps to help you improve your organic traffic using SEO. Did I miss anything? Let me know your favorite ‘quick SEO wins’ in the comment section!