It’s undeniable, SEO can be a little confusing…
And if you don’t know your whitehat links from your PBNs, you’re not alone!
But the more knowledge and expertise you have, the better equipped you’ll be to manage your SEO strategy.
So here’s my answers to 8 SEO questions you were too afraid to ask (and the answers may surprise you)!
1. Why is SEO beneficial for my website?
Wait a minute!
Let’s take a step back here…
SEO isn’t good for every website — here’s why…
SEO is only good for your website if you want more traffic from Google — so maybe you’re looking for:
✅ More inbound leads
✅ More sales from your website
✅ More clients and customers
So there has to be some sort of business value gained from SEO — otherwise there’s no point spending your time on it.
Now that we’ve got that out of the way…
Why Is SEO Crucial For Your Website?
Today 51% of all website traffic comes from search engines.
That’s more than paid advertising, social media and every other channel combined!
So more search engine traffic = more customers, leads and sales.
But if you’re not in the top 3 results for any search term, you’ll struggle to get a fraction of it’s traffic for that keyword.
So SEO helps your website rank higher on a search engine:
And the higher your rankings, the more traffic you’ll get.
So when your website is optimised, you’ll rank higher on more relevant terms to your website/business, meaning you’ll drive more traffic and sales as a result.
But SEO Is Rapidly Becoming More Competitive.
As Google’s algorithm gets smarter, SEO is becoming more and more competitive.
In fact, it’s harder to rank your website today than ever before!
Plus, there’s more authoritative websites, savvier marketers and copious amounts of content being produced.
All of this means that having a strong SEO strategy is more important than ever.
And without it, you will struggle to rank your website!
2. What Are The Best On-Page Techniques For SEO?
Here’s my top 5 best on-page SEO tactics to help you rank your website
1. Keep Your URLs Short:
In a study of over 1 million URLs, short URLs tended to rank better than long URLs.
So for example, if you’re publishing a blog about Bitcoin you may have a long URL like:
But it’d be better to shorten it to this (just make sure you keep your target keyword in the URL)
2. Use Relevant LSI Keywords:
When you’re writing your content, throw in other relevant keywords to your subject.
These are know as LSIs (Latent Semantic Indexing) keywords:
And they basically signal to Google that your content is relevant to the topic.
E.g. For Bitcoin, you’d also mention cryptocurrency, altcoins etc.
If you want to find the most relevant keywords, just do a Google search, scroll to the bottom and find the ‘searches related to’ section.
(It’ll look like this )
3. Write Extremely Detailed Content:
Longer form articles (2,000+ words) tend to consistently outrank shorter content…
So make your content very detailed (without adding fluff)!
This is mainly because longer form articles:
- Contain more LSIs
- Give a comprehensive answer to what the Google user is looking for
- And overall, offer more value to the reader. Google reward a better user experience.
4. Optimise Your CTRs On Google:
When Google users click through to your content (rather than your competitors), it’s a sign that your search results are more relevant.
This is called a Click Through Rate (CTR).
…And the higher it is, the more likely your rankings will improve. There’s actually an awesome study on CTRs for SEO here.
So how you can improve your CTRs?
Well, you have to optimise your on-page title tag:
That means creating a really powerful headline that stands out.
For example, try including numbers (psychologically, we’re attracted to lists), make your copy very benefit driven and use emotional, attention grabbing titles.
5. Add External Links:
But don’t just add any external links!
Try to link to authoritative, credible sources like universities, government websites and educational institutions.
This signals that your content is well researched, and based on highly credible sources of information.
That’s it from me, hope you enjoy the list!
3. How Can I Hit 1,000 Visitors A Day From SEO traffic?
You can do it…but you have to play the long game!
First of all, you’ve got to be ready to be persistent:
Hitting the 1,000 a day milestone could take months. And there’s no guarantees!
However, from my own experience (and my clients), there’s a formula I’ve seen that works time and time again.
Here’s how’d you approach it in 4 simple steps…
Step 1. Pick The Right Niche.
Picking a niche will make or break your blog.
So only go into a niche that you know you can compete in.
For example, most people will never have the resources to compete against huge websites like the BBC.
…It just wouldn’t work.
But you can compete against other blogs with better content, more backlinks and a stronger focus on your particular niche.
Step 2. Research Your Keywords.
Less competition = easier to rank on Google.
So go for the low competition, long-tail keywords.
Let’s take the dog training niche as an example:
⛔️ Dog training will be highly competitive.
✅ Dog training for older dogs is much more achievable.
You can find low competition keywords with websites like Ahrefs and KWFinder.
3. Produce Very Detailed Content.
If you want to rank for high volume keywords long-term, you need to produce content that answers everything someone would ever want to know about that topic.
So make your articles epic.
I’m talking 3,000+ words per article (seriously).
Then remove your ads, pop-ups and affiliate links when you’re just starting out — because you want to focus on giving a great user experience.
And while you’re at, don’t burn yourself out:
Producing epic content is a long, long grind.
So most blog writers will hire a freelance writer (if you’re on a budget, you can get great writers for cheap on UpWork). If you want to quickly scale up to 1,000 hits a day, it’s best to outsource most of your content.
However, your content won’t rank properly unless you get backlinks.
And that’s the next step…
4. Build Whitehat Backlinks To Your Website.
…And lots of them!
This is all about building high quality, whitehat links.
Backlinks are like votes:
So the more links you have, the more credibility and trust is signalled to Google. Which means you’ll rank higher on their search engine.
4. What’s the best tool for competitor keyword research?
Easy. Ahrefs is the best tool I’ve found for this.
Here’s how it works…
How To View The Most Searched Keywords:
First, visit Ahrefs and type in the website you want to analyse:
Then from there, just hit the Organic Keywords button…
Once you’ve done that, you’ll be able to:
- See which keywords that website ranks for
- Sort your results by the website’s highest traffic keywords
- Analyse a keyword’s difficulty to rank (in terms of your competition)
- See which pages are ranking for which keywords
- Look at which position that website ranks on Google for each keyword e.g. the website below ranks 3rd for Clickbank, but it’s still their highest volume keyword
Note: Ahrefs Is A Little Expensive For The Rookie Marketer.
The bad news is it will cost you:
But the best SEO tools aren’t free.
If you’re serious about keyword research and analysing your competitors websites, it’s 100% worth it.
I think they have a $7 trial offer on, so you can test the waters first.
5. How Do Backlinks Work & Do Social Media Links Count?
Backlinks are kind of like votes from other websites to say yours is good…
The simplest way of looking at this is that the more links you have, aka votes, the higher your website ranks on Google.
But not all backlinks were made equal. And some are worth more than others!
So Would Links From Social Media Improve Your Google Rankings?
In short, no 🙂
So coming back to your question, links on social media probably wouldn’t do very much for you.
Sure they’d drive traffic, but they’re not worth much in terms of ranking on Google.
Social media backlinks are typically marked as ‘nofollow’.
This is a piece of code that tells search engines that your link shouldn’t influence your rankings on Google.
Really, you want to get more dofollow links (I have a free backlink masterclass course here) because they’ll improve you rankings and in the eyes of a search engine, they’ll add more credibility and trust to your website.
What’s the difference between Dofollow vs Nofollow?
Dofollow Links: Adds trust and credibility to your website. And more credibility = more Google love.
Nofollow Links: Doesn’t help your rankings. Doesn’t boost your domain rating. And doesn’t get any Google love!
Here’s an example of a nofollow link on Quora 🙂
So Why Are Social Media Backlinks Marked As Nofollow?
The reason why social media links are typically nofollow is because anyone can create a profile and add a link on there.
So their value is very low:
They’re not exclusive to high-quality websites.
As a rule of thumb, if there’s no human editorial process in place to add a backlink, then it’s probably not going to be worth very much.
6. What’s The Most Efficient Way To Build Backlinks?
Here’s the bad news — there’s no magical way to build high quality links 🙂
However, some are more scalable and time-efficient than others.
I’ve tried pretty much every link building technique and the skyscraper method has been by far the most efficient…
If you don’t what it is, a skyscraper link building campaign basically works in 4 simple steps:
- Research: You find articles in your niche that have a lot of links to them (you can do this with a tool like Ahrefs)
- Prospecting: Create a list of everyone who’s linked to that article
- Content: Write a better article than the one you found in step and post it to your website e.g. better design, more information, more value, remove any advertising etc.
- Outreach: Read out to your prospects and say something along the lines of ‘hey — great website, love the article you’ve linked to — and I’ve created a similar article here…you may want to link to it’
I’ll give you an example…
Here’s an article I recently published:
What Is Bitcoin? The Ultimate Beginners Guide To Bitcoin
After my skyscraper campaign, I actually built over 60 whitehat links to it in 28 days. And these are white-hat, quality backlinks.
No spam. No web 2.0s.
If you want to learn how to do this, I actually have a free link building course that you can subscribe to here.
7. How Do I Get .edu and .gov Backlinks For My Blog?
OK, I’ve explained below how I personally build .edu backlinks…
But first, here’s why I use this strategy…
OK, so the challenge with .edu and .gov backlinks is that they have many gatekeepers. They’re very exclusive.
What you need to do is present your website as a valuable learning resource.
That means no ads. No affiliate links. And nothing spammy.
Just offer pure value 🙂
How To Build .edu Backlinks
Here’s what I’d recommend you do (it’s worked for me in the past):
1. Find educational resources:
Search terms like these on Google:
- site:.edu keyword+ inurl:resources
- site:.edu keyword + inurl:links
2. Check the results:
Look through the search results on Google and see if they’ve linked to commercial/non-educational websites before.
If they have, you’ve struck link building gold!
That means this .edu resource is willing to link to commercial websites just like yours.
3. Look for a contact:
Now you just have to find out who manages the website.
Search for a contact us page, or use the Hunter Chrome extension to find their email address.
4. Reach out:
The final step!
Reach out with a very personalised email to the moderator.
You should mention:
- Why your page is perfect for that resource
- What makes your page valuable/unique
- Which page the moderator should link to
Now you can just rinse and repeat that process.
As long as your website is genuinely valuable, you will get links.
However, gaining .edu backlinks is a numbers game:
So be persistent, follow up and reach out to every relevant resource you can find.
8. What’s The Best Way To Build Backlinks As A Beginner?
If you’re a complete beginner and you just want to build a few backlinks without doing anything too complicated, I’d recommend guest blogging.
It’s so damn simple 🙂
I actually wrote a tutorial on how to build links with guest blogs here.
All you have to do is find relevant, high authority blogs in your niche and offer them free content.
How To Scale Up Your Link Building Campaigns.
The problem with guest blogging is that it’s not really scalable:
Even though it’s easy — it still takes a lot of time to find guest blog opportunities and write each post.
So once you’re ready to take the next step, I’d move onto a few other white-hat link building strategies such as:
- The skyscraper technique
- Broken link building
I’ve got a free course that teaches you how to do all of the above plus more here.
One More Tip…
If you’re a beginner and you’re new to building links, just be aware that there’s a LOT of bad information out there.
And it’s important to build links the right way.
You see, there’s 2 main types of backlinks in the world:
- Whitehat: High-quality, relevant links that will benefit your website. Guest blogging, skyscraper and guestographics all fall under this category. They signal authority to Google’s algorithm and will rank your website higher.
- Blackhat: Spammy links such as PBNs, web 2.0s and link farms can harm your website. Avoid them at all costs.
As a rule of thumb, if the link isn’t editorially controlled then it’s not a good link.
Have any other questions about SEO? Let me know in the comments section below…