I just had to get a new phone (because of planned obsolescence, battery life and all of that nonsense) and because my iCloud has never (ever!) worked my apps didn’t transfer over.

The salesperson seemed concerned on my behalf but I actually didn’t mind losing all my apps and starting with a blank phone because I realize that I had about 5 pages of apps on my old phone that just made it and me feel heavy. Just like having a crowded apartment.

The very first thing I did was stick all of the default Apple apps into one folder. I never really use them and they take too much real estate. They’re boring.

The second thing I did, as soon as I left the store, was to download Uber.

I wasn’t able to live without it for 5 minutes. In fact, my thought was:

“I can’t believe Uber is not pre-downloaded onto every phone…”

A few minutes later came Messenger, Gmail, Yelp, Evernote, Spotify, Snapchat. I felt pretty much the same way about them. Ok except maybe Snapchat…

Of course there are others I know I’m still missing and will have to get at some point: HotelTonight, Google Maps, Venmo, Instragram, Hinge (!), Eventbrite, etc. I’m sure there are others but I can’t remember all of them.

And that’s the point! When I need them, I’ll remember that I need them and download them again. These too are useful but just not as indispensable. Their frequency of use is lesser. And unsurprisingly (apart from exceptions like Airbnb where you have a very high-priced item) these are smaller companies…

I think this says something about must-have and nice-to-have and shows you the difference between a great product / service and the other 99.999999999% of companies out there.

It’s never about the product. It’s about your life, and facilitating it. And ideally you’re building something that is absolutely fundamental to people’s lives.

Thank you for reading.

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