A Quick Review on the Most Important Components for Google’s SEO Review

Jacob Gerloff

Introduction
Search Engine Optimization (SEO) refers to the technique used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements.

Why is it Important?
The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines rank websites in an organic search. Engines can process and analyze billions of pieces of data in as fast as 0.5 seconds, which is incredible. Your actions to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, content and keyword density, words used in your website meta description, backlinks, and permalinks are some of many aspects that boost your ranking.

Here is a quick overview of these components and how they relate to the most frequently used search engine, Google:

  • H1 Tags: These are the larger headers used to title your content. For example, the H1 for this article would be the title, ‘How Google Analytics Improves SEO and Better Helps Individuals Lock in on Their Target Demographic to Sell Online’. This article page may surface on the google search results when someone searches for keywords that are present in the H1 tag like SEO and business. It is important that your H1 tags are relevant to the keywords you want to be appearing for.
  • Keyword Density: This is the quantity of times that the keyword(s) your audience searches for appear on your website. Be sure to include your keywords, not only in the H1 tags, but also in the body of your content. While you want to include your keywords frequently, don’t oversaturate your content. Don’t forget, Google will also consider the use of synonyms to your keywords.
  • Meta Description: This is the description you provide search engines in your <meta> HTML tags. The meta description used for your website should include the keywords wanted for the target audience to search for.
  • Permalinks: This alludes to permanent URL links that are specific to your website. It is very beneficial to include your keywords in these permalinks, in order to be considered for higher ranking on Google (i.e. If you have a shoes website and want your consumers to find the keywords “athletic shoes,” it would be optimal for you to have a page with a permalink, such as: http://www.shoes.com/athletic-shoes).
  • Backlinks: This occurs when websites link back to yours by providing their viewership with your website URL. For example, if New York Times mentions your business on their website and they include a link for their readers that takes them back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. The source of your backlinks also play a factor in ranking. Google values quality and the larger the source your backlink comes from (ie. Forbes, NY Times, .gov addresses etc.), the greater the chances you have for being ranked higher in your SERPs. Important: Buying backlinks from websites is considered ‘black hat SEO’ and is not recommended.

Conclusion

Google Analytics can be intimidating. The thought of a bunch of data, graphs and charts can be scare a lot of people off when first diving into it. However, understanding fundamental metrics of your site and your visitors is absolutely crucial to growing and scaling your business.

This guide should have helped you become more familiar with some of the basics of Google Analytics and assist in breaking down the wall of data intimidation.



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