With over 4 million apps in google play and app store, getting discovered is the single biggest hurdle that you will need to overcome in order to have any success with getting your app downloaded.
I’m Rahul Lakhaney and I’ve spent the last 6 years launching, marketing and selling SaaS, Desktop, tvOS and Mobile Apps. In doing so I’ve learnt what it takes for you app to show in search results and to get it downloaded onto people’s devices. For Web apps, SaaS and Desktop products the process is called Search Engine Optimisation (SEO). For Mobile Apps its called App Store Optimisation (ASO).
In this book I cover why ASO is important and walk through the major similarities and differences of the two major app stores and how they rank your app.
We’ll begin with the basics of ASO, you will be downloading an application for researching keywords, title and description for your app. Then we’ll dive deeper into the world of ASO by reviewing deep links and how you can get your app ranked well on the App Store just like your website. Then, we’ll have a look at the visual elements your app needs in order to drive downloads as well as a way to track and monitor your progress going forward.
You do not need to have any prior marketing experience to benefit from this course. Whether you are an indie developer who needs some marketing help, or a marketing manager at an organisation that is preparing to launch a new app or get more downloads of an existing one, you will benefit from this book.
Download Ebook/PDF Here
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