Are you an existing business person looking for ways to keep your clients and at the same time attract new clients? Are you a startup looking forward to penetrating the market with a constant flow of clients. If you fall in any of the above categories, it would be great to know where you will find the clients. The days of waiting for walk-in clients are long gone. In contrast, smart people are taking their business online.
Those days a surveyor or an advocate would sit in an office and wait for new walk-in clients who are looking for his services are long gone. Today people are relying on referrals from previous clients, social media platforms and search engines among other digital media platform. Traditional ways of penetrating the market and acquiring new clients are been phased out.
For instance, I have come across two businessmen, a surveyor and a print designer, they have been lamenting how things have changed and little are they able to keep with the pace. The two have been in the past years thrilled in business relying on walk-in clients but today, they can sit in their offices for a whole day without a prospective client showing up in their offices. Does this mean they are no longer people interested in the services they offer? The answer is a profound no. What has changed is ways of attracting and keeping customers.
The world is swiftly moving online and so is the business sector like digital taxi services we have today. According to the Communication Authority of Kenya, it is estimated that 112.7 per cent (estimated 51.1 million) of Kenyans have access to the internet. A study shows that on average Kenyan spend 6 hours online in a day.
For traditional marketing, we would consider positioning our advert or business where there is high human traffic. Today, the traffic is online on the internet. So the question is, does your business have a strong online presence? Is your business online?
First, you need to have your business website in place. A website act as first receptionist desk in your business. It should be appealing to the users, easy to find information, well structured, and appealing to search engines among others.
Read more about an effective website for effective digital marketing.
However, having a website doesn’t mean you are strategically positioned. Unfortunately, many of us just stop at this point. Your website pages need to be indexed and ranked by a search engine like Google, Yahoo, or Bing. Today, internet users search for information through search engines. Whenever a user submits an inquiry on a search engine, the search engine retrieves relative information according to their ranking. If search engines like google know about your business, they will refer searchers to you. It is estimated that Google receives over 63,000 searches per second on any given day and an average person conducts 3–4 searches every single day.
Read Why you need to understand Search Engine Optimization (SEO)
This is where SEO services come in! A SEO consultant helps your site to be search engine friendly and refers searchers to your site whenever they search something related to what you offer.
Ultimately, SEO Online Mileage is committed in helping your business be strategically positioned online and increase your online presences. We achieve this through SEO campaigns, link building, content development, website development and offering SEO consultation services.
Don’t hesitate to contact us to help you increase your presence online.
This article was first published on SEO Online Mileage website.