Conversions are critical to the success of any online business. You can attract all the traffic in the world to your site, but if no one buys anything, you won’t last long. With this in mind, we thought we would look at some of the common traits of high converting websites. Take a look and see if anything here rings a bell — it might help you identify where you are going wrong.
They attract the right visitors.
The single biggest reason your website is not converting is that you are bringing in the wrong traffic. For example, let’s say you sell accounts software, and your blog is full of entry-level advice on accounting basics. The likelihood is that instead of getting business visitors, you will be attracting a bunch of students. They might be looking for info to help them pass their exams, drawn in by the basic information your blog contains.
But, the right visitors to your website are business users who have a particular set of problems. And unless your blog and landing pages are addressing that problem, they won’t be spending money. According to theHOTH, focusing on attracting the right visitors can bring exceptional results. Start creating content specifically for your ideal customer and you can expect an increase in conversion by anything up to 20%.
They compel their visitors to buy.
High converting websites know how to push their visitor’s buttons. When someone arrives on your site, they want to know immediately they have found a solution for their problems. The first step in understanding how to make your customers buy more is understanding why they buy your product in the first place.
Look at your testimonials and reviews, and you will find a lot of information held within them. Your previous customers might be happy with the value you offer, for example, or the speed of your service. Understand what your offer does for your clients, and make a big noise about it. You should see your conversions spike with almost immediate effect.
They make it easy to complete a purchase.
But what happens if you still aren’t converting? The chances are you are making it too hard for customers to buy your product. And, that there is a raft of issues that can cause your conversion rates to languish.
Slow loading pages are a critical factor, as most customers will not wait around for a minute or more while your site loads. Your navigation might suck. You might not have call-to-action (CTA) buttons on your site, to give your visitors explicit instructions on what to do next. It is also likely your checkout process is far too long and confusing. People just don’t have the time to fill out their names, addresses, star signs, or what they had for dinner last night.
Take a look at your website through the eyes of your visitor and highlight any process that is stopping them from taking the actions you desire of them. Make some changes, and you should see your conversions skyrocket.
As you can see, there is a lot to think about if you want your site to convert more of your visitors.