Ask any couple that’s been in a successful, long-term relationship. How do you make it work? The answer always includes honest, open and frequent communication. That’s what it takes to make love work between two people. And that’s what it takes to make a market fall in love with a brand. If you want your customers, your employees, your vendors and everybody else to have a positive relationship with your brand, you have to communicate. And if you want them to actually fall in love with your brand, your communication has to be plentiful and authentic. Easy, right? Well, not always. Just like in personal relationships, it’s sometimes difficult for a business to find the right words with which to woo qualified clients, talented employees, etc. And what if the messaging used to attract one actually repels the other? Read more



SOURCE

LEAVE A REPLY

Please enter your comment!
Please enter your name here