Adventure-Specific Keywords

Targeting specific searches for each of the respective trips you expect to offer

Hyper-Specific Keywords

I would advise finding out what you view your big sellers to be and then perform keyword research for those specific tours so you can buy all the adword variations related to those adventure-specific searches

“Show me the best opportunities related to a specific niche”

Ex.: Racecar Driving Experience

Ex.: Cycling Tour

Generic Adventure-Travel Industry Keywords

“Find my competitors’ profitable keywords that I’m missing”

Competitor Sites Whose Strategies We Analyzed: / / / / / / / /



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