Once our design is ready, full of dummy texts, It’s now time to do a solid keyword research before making it live.

Keyword research is a process of collecting keywords (based on average monthly search and competition) relevant to our business in order to target it on our website.

If done incorrectly, You may lose tons of money from your desk.

Ok, let’s do a simple Math.

Consider you have a smart watch business in the US. Currently, you are getting average online sales of \$100k from 1k sales (\$100 each) each year when you are targeting main 50 keywords from the niche. If the actual profit from each of these sales is \$40, the total profit would become \$40k per year.

Now If the average cost of each keyword is \$20, then the total cost for \$1000 per month ( \$12000 per year).

From this calculation, we can determine that the average profit from each keyword goes on to become \$40k/50=\$800.

Thus each optimized keyword would yield \$800 if done correctly & vice-versa.

So how would you do it?

Let’s take an example of a client who wants to sell the smart watch in Canada.

To find the right keyword, we can execute the following steps:

Brainstorming:

Dig into the business services and brainstorm few keyword ideas. From this, I was able to get few keyword ideas like Smart watch Canada, best smart watch, Latest smart watch, Apple smart watch, Motorola smart wear, blah blah.

Wow, that’s great. We brainstormed 5 keywords in less than a minute. Now, we are good to go to the next step.

Google Suggestion:

We can now go for the Google suggestions with these keywords to generate few more keyword ideas. we can see that we got keywords like smartwatch Samsung, smart watch android, Smart watch for iPhone,smartwatch apple, smart watch kids, smart watch amazon,best smart watch 2017, best android smart watch 2017 etc from a single keyword “smart watch” that I fed to Google. Isn’t it interesting? From this simple process, we can manage to dig considerable amount of keywords.