As millions of people around the world use Google every day, companies that want to improve their digital marketing strategies should be considering doing so with the help of popular search engines.

According to the data from the research Institute of CMI, Google Trends is an analytical tool that breaks down search stats and provides companies with knowledge of public interest and search intent and behavior of users.

What is Google Trends?

Google Trends is a great tool to see what topics are trending in different verticals, and also to get inspiration and ideas on what is growing in popularity.

Google Trends gives the data meaning and context by presenting them in visual charts and allowing users to compare similar Search Terms, highlighting Related Queries, and providing information on Interest by Region.

Google Hot Trends

Google Hot Trends is an addition to Google Trends which displays the top 20 hot, i.e., fastest rising, searches (search-terms) of the past hour in various countries. This is for searches that have recently experienced a sudden surge in popularity. For each of the search-terms, it provides a 24-hour search-volume graph as well as blog, news and web search results. Hot Trends has a history feature for those wishing to browse past hot searches. Hot Trends can be installed as an iGoogle Gadget. Hot Trends is also available as an hourly Atom web feed.

Google Trends for Wbsites

Since 2008 there has been a sub-section of Google Trends which analyses traffic for websites, rather than traffic for search terms. This is a similar service to that provided by Alexa Internet. The Google Trends for Websites became unavailable after the September 27th, 2012 release of the new google trends product.

How it Works

Google Trends provides an overview of the most commonly searched items throughout the world. A company can use this tool to determine the topics that are most important to consumers by sorting the data into various groupings to help them narrow their focus on target customers.

Content Marketing Institute explains that the application allows organisations to view search trends from particular geographic regions, time periods and categories, enabling them to compare as many as five search terms simultaneously.

If a company does not want to personally select its own phrases to compare, it can simply consult charts of top terms compiled by Google that pertain to different topics, from science to sports.

Use Google Trends in These Ways

Scrolling through Google Trends will likely spark some ideas on how your brand can use it for content marketing. Here are some of our favorite applications.

Idea Generation

Google has made it easy to go down a rabbit hole with Google Trends, and there’s no telling what ideas you’ll come up with should you follow it down.

To more directly generate content ideas related to your brand, enter a search term related to your business and check out the related topics and queries.

If you spend even half an hour going through Google Trends looking for content ideas for your brand, we know you’ll find some.

Keyword Research

Since Google Trends doesn’t give actual search numbers, it works best when used in combination with the Keyword Planner.

Google Trends will show a normalised or relative level of interest over time for a prospective keyword phrase.

It also allows you to compare the level of interest among potential target phrases.

Website Keyword Checkup

Do a periodic checkup on the keywords and key phrases that your website has been optimised for. Enter your keywords into Google Trends to see if any are trending downward if this is the case, you might want to consider changing it up.

You can also check terms that are targeting certain geographical areas. There might be a specific service area that you cater to, so these geo terms can be your bread and butter.

Enter those keywords, and narrow your query to the appropriate geographical area to discover regional search trends.

Identify New Markets

Relative popularity of search trends may also help you prioritise promotions in new markets.

For example, if you sell cloud backup and want to promote your service internationally, Trends can help inform your decision.

Note these rankings indicate the relative percentage of searches within each respective country. Obviously, Trends data shouldn’t be the only data you use to make this decision, but it can help inform discussions and decisions.

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