In the last article, we reviewed our ideas for competition and potential. You have now found your main keyword idea. Now we start a detailed keyword research. Then we structure the keywords and plan the niche page.
Brainstorm without tools
First step, before any helpers are used — make an effort on your own and ask the following questions. What is your idea for? Which problems are solved? How does this work? Application areas?
Depending on how long you give yourself time for the keyword research, you can come up with significantly more keywords.
Abbreviation: You want to outsource your keyword research?
If you lack the knowledge, the desire or the time, I can perform the keyword research for you. Just get in touch with me.
What you get from me:
· A Google Docs Sheet with all the relevant keywords in your niche
· All relevant W questions are included
· The keyword cluster is already meaningfully structured by subtopics for the most important keywords
· The exact monthly search volume for your keywords
How I work: In Keyword Research flows my entire experience from years niche pages arena. Not only free data sources are used for the analysis, but also paid ones. Plus, a decent dose of gut feeling and creativity.
Sounds exciting to you? Then get in touch and we’ll discuss the details.
Question and Answer Portals
As with brainstorming in the first article, I go to answerthepublic.com and enter the keyword in the search slot. Now I click through the first 10 pages of the search results step by step or browser tab by tab. On these question & answer portals you find super long tail keywords and concrete ideas for your own niche site.
KWFinder or Google Keyword Planner
As I wrote in the second article, I personally do not use the Google Keyword Planner — but the KWFinder from Mangools. There are many filters for the search volume or the competition out there. I never really filter. Because I usually come up by supposedly insignificant keywords on new topics for the later content.
For the keyword I get from the KWFinder I usually get between 500 to 700 new keywords. The number depends on which tariff you have with them.
Analyze the traffic of the keywords
The KWFinder directly displays the exact search volume for all keywords. Of course, you can use the normal Google Keyword Planner, but you will only see search volume ranges here. For me, this data is too inaccurate to be able to assess the niche potential correctly.
Your task: Analyze the traffic for your keywords.
Read out suggest data
In the next step I ask various suggest data about different tools. In addition to the automatic suggestion list like the one in the Google search bar, you can also retrieve the data from Bing, YouTube, App Store and some other online stores. There are countless services that access this data. However, the results are sometimes poor, or the queries do not work. A complicated or non-existent export function of the data is also a K.O. Criteria. At this time I am using the other tools myself — and I am very satisfied!
The collected data contains a lot of duplicate keywords. You can clean these with the tool Delete Duplicates.
Find questions about your keyword
To my knowledge, the data also come from the Suggest function of various sources. The data files are searched for W-questions and they filter them for you. You will get only a few results delivered and most have already covered with the suggest query. Since the use of these services is done for free and fast, I do not say “no”. Sometimes there is something useful here just go ahead and check them out for yourself. Whatever works best for you.
If you did several keyword searches, you’ll find that there are always the same searches. Connect these keyword tags to your main keyword. The Keyword Combination Tool does this job in a few clicks.
· 2018, similar to, alternative to, best list, best price, cheap, decision support, experience, review, cheap, buy advice, buy recommendation, buy, buy criterion, comment, free shipping, review, opinions, disadvantages, negatives
· Buy Online, Positive, Price List, Inexpensive, Product Review, Quality, Voices, Overview, Overview, Difference, Comparison, Comparable with, Comparison Chart, Benefits, Wiki
Related searches in Google
Enter your main keyword on Google and scroll down to the bottom. Typically, there are eight related searches for your keyword here.
Find categories, product types and properties
There are many price comparison sites, and I think the teams behind those platforms have done a really great job. You should use this data! No matter which product you enter here, you get an incredible number of filters. Consider each filter as an additional keyword for your research.
Which products do you want to promote?
If you would like to use the Amazon affiliate program for your niche site, then switch to the bestseller list in your product category. Here all articles are listed, which have a high sales rank on Amazon. Look here for products with a high number of ratings and at least 3.5 stars. You do not want to advertise shopkeepers, right? You also include the best articles in your keyword research.
Find synonyms and related words
If you are stuck with your main keyword, then you should see if there are other terms for your topic. I would like to align my niche page on a certain keyword, so I will use synonyms only in a separate article and not spread it over the entire niche page.
What’s better than keyword test or keyword comparison? One or. If you find a keyword with or during your keyword research, pick it up. When someone searches for Keyword Test or Keyword comparison, they do not know what product they want. He is still far from buying. If someone is looking for or with, then he has almost decided and needs only a few final information and opinions.
Go to Google and give product “+ or, and look what the Google Suggest feature suggests. Your visitor is in this search very close to the purchase, he only needs a kick in the A**. In the past, I’ve built a complete niche site that only works with “Or Articles” — it really works!
Your task: Engage intensively with the keyword research and only then stop when you find no new keywords.
Structuring the keywords
I like to build niche sites with a maximum of 5 to 7 navigation points in the menu. After the traffic analysis we’ve just done, I’m looking for the keywords with the most traffic. Please do not use the top 5 now. The structure and navigation of the niche page must make sense. Think of the visitor of your page. No matter if he arrives on your start or bottom, he has to find his way from every spot on the niche side.
Before you divide your keywords, make it clear what the goal behind the search query is.
How it works: The user is looking for general information.
Test Report: The user is looking for detailed information about a product.
Buy: The user has a high purchase intention.
Get an overview with Excel, Google Sheets, ToDo App, etc. Each column represents one page. Above you set your focus keyword. All you have to do is sort all the other keywords into the different columns. You can use your structured keywords later to create the content. That saves a lot of time later.
Your task: Structure your keywords into meaningful topic blocks.
How do you go about doing keyword research? Do you know other good sources? How do you structure your keywords? Share your thoughts below.