SEO. What is about.
In brief, SEO means search engine optimization. In fact, you work for that to have better ranking, become indexed and increase your visitors stream.
In this way you will have the opportunity to convert your visitors through your posts, reviews or e-mail newsletter. All can happens, and is it up to you the way.
In the following post we will speak a lot about ranking for every post and general ranking for your website. There are differences that you need to know and in this long post we will cover everything, so let’s dive in!
Traffic and Surfers.
What do you think of traffic? What is traffic and in which way you can create it?
In the last decades traffic soared due to the exponential increasing of people on the internet. It is estimated that near 4 billion people are surfing on the WWW every day. People searching for products, for information or for people.
We are all in search for something, sometimes for meaning, buying self-help books, which are ones of my favorites.
As reported by techmaish, there are mainly three different types of surfers. They are ordered as it follows:
- The social surfers. They need for the most part a smartphone to encounter and feed their social activities.
- The practical surfers. They use internet to stay connected with their work, while on the move. This leads us to an opportunity of working permanently with your laptop, while traveling the world.
- The cool surfers. Staying on the sofa and watching films on Netflix is your favorite activity? If you are saying “heck yes!” you fall in this category and you use web for entertainment and pleasure. Not a good way to use this powerful tool.
Traffic is composed by all these people, so traffic is the people, the audience you are trying to create around your website. Let’s speak about the way you can create that.
Who is your visitor?
Once you got this, you can start understanding which one you can pick up for your traffic. Which is your website category?
Are you speaking about health issues or are you covering a lot of topics for business? Make your choice and stick to it.
If you are promoting products like films, then your genre of people will probably be the first one. You are promoting digital products like software, training and so on, well your visitor will be interested in the MMO niche, a good one.
There is the one thing you have to keep in mind and pick your brain with, if you want to succeed in any niche. Which is the hole you are filling and the need you are feeding? Once you got this, you have to figure out your ways to create value around your brand and creating value for your visitors.
Quality and Quantity.
Creating a website is not different from a brand, and it is not easier. But how to start? Is there a legit way to make that happen? Yes! Definitely!
Think in basics. A website is composed by his blog posts. How many would you want to write? 10? 20? 50? Well, it is not enough. We are in 2018 and you need way more than that to tell Google you are a gladiator and you want to succeed, ready to face your fears.
Numbers are important, but the quality has to be your strong suit. Every post has to be filled with great info. Don’t worry so much about keywords, every word you will be writing is a keyword.
Try to use tools like Jaaxy to come out with unused keywords and get traffic, but only for the title. Let’s dive in seo tips for every post.
SEO to-do list to rank your post.
Actually, there is a specific name to speak about this and is On Seo Page. Why? Because you are not further directly the ranking of your website, but the little brick whose is made of, the single post or page if you prefer.
Keyword In Content. As I said before, you don’t have to think to the keyword density too much. Focus on the value you are bringing to visitors and do not look back. Keywords are strictly necessary in the title, and no more.
Internal Links. What is an internal link? Is it something so hard to understand? Not at all. You mean internal because it leads to another page, post, comment or category of your website. Simple as that. Let’s see an example.
Did you see the “fear” linked word? That is an internal link, in fact when you see underneath an URL leads to another page of my website. Why is this all such important?
Because you are throwing people into a funnel system where they can see all your posts and being overwhelmed by the ton of value you’re offering. So, they are more leveraged to buy from you and become profitable visitors.
External Links. We just spoke about the internal one, so will be easier understanding the second ones. These take people to other websites of Authority. In this way you will get better ranking as an indirect consequence of your action. Joining authority websites in this way will make Google figure out a better image. An example is shown below.
Actually, Leonardo da Vinci is the linked word and underneath you can see the link to an authority website, like Wikipedia. You can choose between a lot of websites, but getting the right info is important too, so stay alert at what kind of info you are leading to!
Alt Tag. This is the abbreviation which stands for alternative tag image. When you put an image between your paragraphs, you have to write something about that image.
Why? Because in this way Google will know what you are speaking about and it will increase your rank. The one pointed out by the arrow is the alt tag.
Meta Title. So, what is that? In simple words, it is the title you are writing in the opposite section with your SEO plugin. Try it yourself, but the best in this field are Yoast SEO and All-in-One SEO. Once you got installed the first one, search the space showed in figure.
It is located in the WordPress post option, and it is advised to get it under 60 characters. Most engines do not prefer a longer one.
Meta Description. This is a very good piece to rank, and it is located just underneath your meta title. It has to be less than 160 characters, preferably between 135 and 155 characters.
You have to make it engaging, inducing people to read YOUR article and not others one. In which way? Well, I created an acronym to create good pieces in the middle of this post. Even more, you could be curious on how to write good pieces, then you will be willing to check this out.
Once you did all the steps above, you have done the 80% of the work for your post.