In a team where you are free to create the growth you want to focus on, how do you track your metrics so you can present to your lead that you are helping the company grow? Positions that are not in production and sales don’t have similar tangible results. PR and marketing work, for example, function in long-term and thus, results do not show in the company’s bank account.
When I joined FEAT Socks, I worked primarily in customer service support but because I had years of experience in digital marketing, I started practicing what I know. Nowadays, my focus has been on SEO and PPC. I’ve been creating several back links and making sure that our content is fresh and up to date but because SEO takes a while to show results. How do I prove that my day-t0-day work is not for naught?
- Document your project management process. One way to go about this is giving your client access to a tool like Basecamp. This way, your client sees each work that you’ve done. But, for FEAT Socks, I don’t use an app. Everyday during lunch time or at four o’clock when the team sits back and engage with our customers, I talk about what I did during the day — from back link analysis, growth hacking, blog articles, to keyword research. (I also send all of my articles to the founders when they go live!) This way, Taylor and Parker know that I didn’t spend my day reading articles and checking Facebook.
- Create goals for yourself and hit them!! This is probably the most obvious way to show your value. For FEAT Socks’s content team, the goal is to produce 3 videos a week and 2 Instagram posts a day. If they hit that goal, that means they did their work. For me, I created goals on Google Analytics. To do this:
Go to your Google Analytics standard reports.
Click on the “Admin” button in the top right.
Click on “Goals”
From one of the Goal sets, click “+ Goal” to set up a new goal.
3. Volunteer! Don’t put limit yourself with the responsibilities that you signed up for. Take initiative in new campaigns. Join meetings! Make sure that you are collaborating with other teams. Always know how the company is doing.
4. Be honest and transparent. Making mistakes is a part of growth. Your boss will know that you were trying new things when you stumble. Never be afraid to admit to them and show how you can do better next time!
Easy peasy, lemon squeezy. 😉