Everybody wants that their website should be good looking, based on a business theme, colorful, vibrant and what not? But what after you have created a website of your dreams and it is their online just like a show piece in your hall? Don’t you want a website with which people are interacting? A website which will help you in earning your monthly income.
We will be discussing all that in our blog. For today, we want to let you know the bullet points that you need to keep in mind to make your website an easy approach to the targeted audience.
1. Search Engine Optimization.
A lot has been said and written about SEO in Google. SEO is very important for your website, both On Page and Off Page. SEO will bring traffic to your website. On page optimization will make sure that Google and other search engines are able to track your website. This is the first step for creating awareness about yourself and your products.
Off page optimization makes sure, people who are looking for the solution that you provide are provided with accurate information and as per the buying cycle stage of the persona.
On page is about making your website traceable by the search engine. If you have not performed On Page optimization on your website, then no matter how good content you have it will not be tracked by the search Engines.
In case of Off page, all branding related working is done outside your website. By this, we mean that in off page we will be doing tasks like social bookmarking etc which are done on third party websites.
2. Keyword optimization
You need to make sure that you have all the competitive keywords on your website which will help the search engine in tracking your products or services. Keywords is basically used to make the search engine understand about your website.
3. Inbound Links
The most important outcome of Off Page Optimization is inbound links. There are many ways by which you can create inbound links:
a). create good quality content which means that you need to create a content which provides information to the target readers and also solves their problem.
b). Submit your website in various reputed other websites. In coming blogs we will share with you a list of these websites.
c). Writing guest blogs on other websites. While writing guest blogs you need to make sure that the website that you have selected should have the same theme or a relevance should be visible.
4. Meta tag and Page Titles
It is a code that the search engines read to get an understanding of the page. We will explain you all these terminologies in detail in coming blogs. For now, you just need to remember the names. The reason being that you should what techniques are applied to get what.
5. XML Sitemap
This will help your website in finding and indexing the web pages.
These are a few points which we think are extremely necessary for any newbie website to follow to harness the Google or Bing traffic.