Google search query has changed over the years. If you are an online marketer and a serious SEO professional, getting aligned with the current change and improvement is vital. The basic keyword research becomes a more complex task creating the birth for semantic search engine. For researching keywords you can try to use Bing keyword research tool, and don’t forget about numerous Google tools.
Semantic core may appear complicated to fresh users but it is actually not. Here let us explore semantic search technology and how it helps to create smarter and searchable content.
What Is Semantic Core?
Let us begin with defining semantics. Semantic from the dictionary described semantics as a meaning or interpretation of a word, sign or sentence. From marketers perspective, semantic is how you interpret a particular term.
When user searches for a term, they have a clear picture of the word they wanted to search for. For an instance, someone searched for “speaker”.
- Do you mean the one who present in front of crowd?
- Is it a streaming device?
- The speaker’s benefits and functions?
- What? Google doesn’t know.
So in order for you to get the perfect search result, typing specific keyword groups is necessary. Your search could be more specific by typing in waterproof Bluetooth speaker. In that case, search engine would provide result options specific for waterproof Bluetooth speaker. However, search results will be broad and general. Type in more detailed search query to get the results you wish.
Here is where semantic core comes in. Search engine are designed with algorithms that helps them understand a query so being specific is vital.
How to Choose Semantic “Core” for Your Website Content?
Defining your core term/s is important to begin on working for an affective semantic keyword research. You can use Google Keyword Tool to help you consolidate relevant list of core keywords and phrases. Google Analytics keywords using is nice practice too. If you search for “how to avoid buying a lemon?” you will be provided with keyword phrases related to it.
The core keywords could be:
- Prevent buying a bad car
- Avoid buying bad car
- Avoid purchasing defective automobiles
Through defining words absolutely, the chance of getting authority and relevance is high. And by getting the core keywords, you can come up with rough outline for your website content.
How to Create Content for the Semantic “Core” Keywords”?
You have come up with relevant keywords using the semantic search technology. It’s now time to sit down and write your content. However, always keep in mind that you write for humans. They are initially your concern here. Make sure not to spam the content with all the semantic keywords you have. Write naturally until you have written the core. Then tweak some parts for optimization. Insert keywords if necessary. Remove some if needed. Write, proofread, read, and then publish.
Semantic core research is vital in optimization. Use keywords wisely to develop useful, relevant, and search-engine friendly contents to building authoritative website. Semantic research technology provides great keyword list to improve website ranking and authority. However, like other search engine optimization strategies, making it look natural always makes sense. Work on your content professionally and friendly and you’ll get surprise on how your web page sore.