By Ivy Lamb, Manta Webinar Editor — October 21, 2016
If your small business has multiple locations, or if your service business doesn’t have a storefront, learn how to rank in local search results.
If you have a smartphone, you can search for anything, anywhere, at any time. And it’s the same for your customers. That’s why Google has focused more and more on delivering search results based on location.
You’ve probably heard that you should be doing your best to show up in local search results by adding your city to your website and claiming your business on Google. But what if you have more than one location?
“Small businesses have a distinct opportunity to use location to their advantage,” said Olga Andrienko, head of social media at SEMrush. “If you have a business located in several places, create a geo-optimized landing page for each location on your website.”
On the most basic level, that means including your location in the website copy. If you’re tech savvy, you can also work location information into your website’s HTML title tag.
What about claiming your company on Google My Business? You can add and manage up to 10 locations in your Google My Business profile. And if you’re a service provider, you have the option to set up a service area defined by the zip codes or cities that you serve, or on a given area around your location.
To learn more about local SEO, attend the free Manta Experts webinar, “Local Search Secrets: SEO Ranking Factors that Matter Most.”
This article originally published on Manta.com.