Give your backers an experience of ownership by involving them in the project journey
Don’t tell me you wouldn’t want to get your hands on a mystery letter if you had a chance. Are you that sane? That pretty hands? I hope not. Mysterious Letters thinks the same. I mean the bunch is crazy. Crazy enough to change the world. This is how they rewarded their backers on their Kickstarter campaign launched in 2009. It is ugly, it is insane but it is beautiful. If you are anything like me, you would not want to miss on their letters.
Pledge $24 or more: You will receive a unique hand-written postcard composed whilst we were sober, clear-headed and utterly focused on the task.
Pledge $25 or more: You will receive a unique hand-scrawled postcard written while we were drunk, which we’ll regret horribly by the time it arrives.
Now, don’t you think that is some awesome marketing hack? I believe it is one. Some of the rewards on your campaign must give an adrenaline rush to the backer. Isn’t that what we all miss and crave for? Give it to them. Give it to them right away.
Here are few crazy, sick, sober and killer reward ideas that you can experiment with. I insist. No? Ok, never mind. I am stubborn. You, do it.
1. Let your backers get involved and have a say in the outcome of your product.
If you are working on a product, send them a spare or broken part of it as an acknowledgment of their participation and support, throughout the product journey. Share the ups and downs of your struggle. This way you will pave a path for them to emotionally invest in your product and they would be eagerly waiting forward to your updates. In short, give them an experience of ownership and by then you would have added some of the most loyal customer, friends, bloggers and evangelist in your circle who would be more than happy to share your crowdfunding campaign on their facebook or twitter profiles.
You can invite your premium backers for a visit to your office, for a meal or a coffee with your team and make them feel special. Try to make it an experience which they would love to share with their friends and family.
2. Let them flaunt that cool beanie you will customize especially for them.
Show your love by spoiling them with some wearable art craft, headwear, mugs or Bobblehead dolls. Do you want me to vouch for Bobblehead?
Want to make it even more special? How about wearing a T-shirt with their face or a caricature on it during your campaign launch or a related photoshoot?
3. Give a literal shout out to your awesome backers at the launch party or on social media.
Represent them as a part of your team. Follow them on Twitter and Instagram. Give them the credit for their support.
4. Share your 101 expert tips and tricks or organise an online workshop for the same.
Now, this could be anything from growth hacking tips to Ukulele lessons. You can also share code keys so your backers can hack away.
5. Scavenger hunt! Sounds good?
Why not organize one for the backers in your city? Set the rules for finding rewards, meeting the creators, and then having a kickass party at the end!
6. You can send handwritten postcards from rest stops on your tour.
Suppose if you are going for cross country concert trip or to raise funds for a cause, you can always send personalised handwritten postcards to your backers from the rest stops on your tour.
7. Throw a surprise party.
You can go for a house party with some unique theme. Throw a pizza or taco party for your premium backers. This is it. You gotta do it.
8. Customised memes for the backer’s pet.
You can create a set of personalized memes of a backer’ pet. You can also experiment with instant polaroid shot images for them. An instant photoshoot. Won’t that be adorable? They will love you for making things so special for their loved ones.
9. Make them Personalised Infographics.
You can create a scintillating infographic, especially designed on the timeline of the backer. Here is what Anna Vital, founder of Adioma and Information Designer did.
10. Backstage passes.
Who would want to miss an opportunity to meet the artists in person and party with them? Backstage passes are the real deal.
So these were few killer reward ideas to get your backers to kill that pledge button. I am planning to make one more list, so don’t forget to share your ideas in the comment section. Let your creativity unfold.
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