In the capital, 27% of Londoners live below the poverty line, the majority of people living in poverty are in a working family. Almost 700,000 jobs in London (18%) pay below the London Living Wage. With 50% of London’s wealth owned by the top 10%. The bottom 50% own only 5% of London’s wealth.

There is more doom and gloom of this nature to be found on the Trust London Poverty Profile. It will take more than our current government, established charities and social enterprises to fix it. All this to say:

Lesson 1: Winter is here.

The challenges are immense, and today is the perfect time to map out ways to contribute to meaningful, equitable solutions. Over the last 4 months, I have been working alongside wonderful social entrepreneurs who are crowdfunding for their impact ventures for the very first time. At its best, crowdfunding provides a democratic means of funding projects.

The sad truth is most crowdfunding campaigns fail, 63.5% of campaigns fail on Kickstarter alone. This leads us to our next GoT nugget of wisdom…

Lesson 2: “When the snows fall and the white winds blow, the lone wolf dies but the pack survives.”

Crowdfund alone at your own peril. It only works when there are other motivated people around you that can help galvanise a crowd. The pack stands for an ecosystem of supportive networks and engaged community. We all want and need a pack.

You can’t hide or lurk in the shadows when crowdfunding either. It is a terrifying prospect to publicly share your work in progress in this time bound way. Fortunately, GoT has already thought about our means of survival:

Lesson 3: “Bran thought about it. ‘Can a man still be brave if he’s afraid?’ ‘That is the only time a man can be brave,’ his father told him.”

Like most things that matter, crowdfunding contains dark nights of the soul, and the terror of impending failure.

Despite this, we have 2 brave ventures already leading the way.

Anti-Diet Riot Club for House Targaryen:

Think Her Ambition for House Stark:

More are coming to defend the wall.

Stay tuned…



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