Facebook Fundraising is just crowdfunding. That’s right, it’s Facebook crowdfunding. You are getting all of your friends to give to a particular fundraiser. Now I’m not going to go into the details of exactly how it works, but I’ll give you the general overview.
If you’ve ever seen someone say they are dedicating their birthday to a particular non-profit or cause, that’s what they’re doing. They are crowdfunding for that cause. Now Facebook has it already set up that these different non-profits are connected. Any non-profit can connect so that if someone wants to work with them through FACEBOOK, they can. And when you raise you money, they automatically give the money to the non-profit. So the money doesn’t go to the person, it goes directly to the non-profit. It doesn’t even pass through the person raising the money.
Many of these people that are raising the money think that the money’s coming to them then they’re going to donate it. But that’s not really how it works. You could also raise money for yourself for a personal reason. Your car broke down or your cat needs an operation, now that money will go to you. It does take a while to get there, but you can raise money for personal reasons on Facebook.
Do I think Facebook will do business crowdfunding soon? I don’t know how soon, but I predict that they will do business crowdfunding. Why? Because they’ve got over six billion people on Facebook. They’re just figuring how to work out the kinks or they’re planning on buying Kickstarter, Indiegogo or something. I don’t know what they’re doing, I don’t know what they’re waiting for, but Facebook clearly has the capabilities, they have the commerce. Facebook just want to figure it out. They’re going to dip their hat into the ring just because there’s so much money in it.
So here’s the deal, if you are dedicating your birthday or whatever or you’re doing Facebook crowdfunding, it’s a little bit of a different animal. I want to give you some tips on how to make it work for you. Number one, if you are doing this, you’ve got to invite every friend and connection you have on Facebook to give to the project. This takes time, and there’s no mass way to do it. You got to sit down and do it individually. So you got to sit down and make time to do it. Then, you’ve got to update people every single day. If you’re going to do it for 60 days, 90 days, whatever it is, every day reach out to someone and ask them to give. Keep people updated on how much money has been given and how far you have to go. Say, “Hey, there’s a $100.00 in there, we’re still trying to get to $5,000.00.” Let people know. Let people know exactly what you’re doing and how it’s working out for you. Keep them informed every single day and as it goes up and up, more and more excitement will grow. You will gather momentum and people will get more and more excited about it.
Also, have someone ready to donate the first day that you start so that when people come to look at your project, there’s not zero money in your till. That makes a huge difference. Nobody likes to be the first person to put money in. When they get there, they want to see, “Oh, there’s a $100.00 in there,” or “Oh, there’s a couple a hundred dollars in there.” And then they want to give. So have someone make sure that they donate first thing and then you have it going on.
Another thing is that there’s going to be a lot of offline work. So take your phone with you, show people on your phone, show people on their cellphone how to go to it and donate on their phone. Now, this sounds counter-intuitive. You’re on Facebook, you want people to go on their Facebook and give, but a lot of people don’t know how this works, or they’ve never done it before. If you ask people, “Have you ever seen someone dedicate their birthday to a cause on Facebook?” A lot of people still say no, they’ve never seen that before. So you’ve got to walk them through it.
So, ask them to pull out their cell phone and pull up their Facebook page. We know lots and lots of people are using mobile for Facebook. They’re using mobile for everything. Don’t buy that stuff that they’re not on mobile. Walk them through it on their phone and have them click and give the money, donate right there in front of you. That is the key. You getting with people face to face on their mobile and walking them through on how to do it because many people don’t know how to do it. They’ll say yes, or they’ll like it, but that’s not the same as giving money. Facebook crowdfunding is a whole lot of hands-on, a whole lot of reminders, and a whole lot of work. But, there’s nothing like helping out the cause or helping out your favorite cause.
Need some help on your project? Let’s talk! http://www.MeetwithDrWright.com