I’m Giuseppe and I’m a Business Analyst at the British Heart Foundation, but I recently traded hats to be acting Digital Product Manager for the MyMarathon fundraising campaign.

What is MyMarathon?

MyMarathon (MM for short) is a mass participation fundraising campaign that has been running for the past few years. The main aim of MM as a campaign is for fundraisers to sign up and run 26.2 miles (a marathon) over the course of May and try to achieve as much sponsorship as possible to raise money for the BHF to fund lifesaving research.

The participant might choose to do a mile one day, half a mile another day — whatever works for them — and we support their activity by sending them motivational emails and tips.

How MM fits in with BHF’s mission?

In line with BHF’s mission to break heartbreak forever, MM encourages fundraisers to take part in physical exercise while actively fundraising to raise important funds for the BHF. MM is a really important product in the Fundraising product roadmap.

As part of signing up to run for the MM campaign, fundraisers are equipped with a created bespoke Everyday Hero fundraising page where metrics such as miles can be tracked and other targets set for individual aspirations.

MM build and delivery

I remember shortly before MyMarathon build was completed, we were relieved to hear from one of the Back End developer’s that we’d achieve our real sprint goal when he announced :“Everyone, I’m going to get a haircut to mark the successful delivery of MyMarathon!”

But seriously…..

Operating in an Agile (Scrum) software development approach, the MM build was delivered in three sprints and launched on the 27 February 2019, just before the official business live date of 4 March 2019.

The team responsible for delivering MM comprised of a Scrum team of 6 members:

1 x Product Manager/Business Analyst

3 x Software Engineers (Front End and Back End)

1 x QA Engineer

1 x UX Designer

The build and delivery of the project ran smoothly with any occurred issues being addressed collectively by the team. Agile ceremonies such as stand ups, sprint planning and retrospectives allowed the team to communicate and collaborate effectively and seamlessly.

What’s next?

Now that the MyMarathon campaign has been live for two months, the audience and engagement stats are insane! The business has managed to meet and exceed their KPIs with MyMarathon gaining the reputation as one of the most promising products to be released!

For me personally, I’ll be working on delivering more Fundraising products in order to fund fundraising research for the British Heart Foundation (so watch out for more announcements!)



Please enter your comment!
Please enter your name here