Lightbox Popup on Page Load: Examples That Don’t Suck

One trend that picked up majorly on websites in 2016 was the lightbox popup on page load. Almost any website you go to now has an offer to get you on a mailing list (promising no spam of course), to offer you a free consultation or piece of knowledge, or more often than not to downright declare that you are a moron if you don’t click the intended call-to-action.

Yet every once in a while on the interwebz, there are a few times you see a lightbox popup on page load and actually appreciate the design, the effort, the call to action and the thought that has been put into it. This post is a tribute to those lightboxes, and their creators. Why? because these folks realised that generating a lightbox today is about more than just bombarding a visitor with imagery the minute they appear on your website. Lightboxes today can be generated on extremely specific user activities and locations, A/B tested and designed with the customer in mind. Here’s how to make good use of that.

Meals for a Steal

If I remember right, I was browsing through a food website and looking for particularly easy meals (not in those words) when this lightbox popup appeared. The lightbox has four awesome elements.

  1. “You’ve unlocked” — +5 points for reading gamification theory right, folks! Three words that make you feel like you’ve accomplished an awesome feat, unlocked a secret, achieved a level-up in life. Good start.
  2. ‘That require NO SKILLS’ — Okay, you had me at no skills. I barely have any skills, or time in the cooking department. So whoever is doing the targeting here is on point. I’m intrigued.
  3. Show me ‘Stupid-Easy’ Meals — Reinforcing the whole no skills thing here pretty well.
  4. The design. Clean, clear CTA, and good use of fonts, image and colour.

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