In this article, I would like to look closer into off-page SEO. What are the factors influencing your website’s Off-page SEO? What are myths and what works perfectly? Is it only about link building or is there something a lot deeper to it? How much time should you spend on Off and On-page SEO?
I want to explore all myths and doubts about Off-page SEO which are bothering me and you probably as well.
How MOZ is explaining off-page SEO:
“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.”
Off-page SEO is hard work! You need to link to many valuable websites with high reliability to rank in Google. What does it say about your page? That you have amazing and interesting content which brings value for users.
You should know that On-page SEO has also a big influence on Off-page SEO. If your content is of bad quality and the technical side sucks, then who would like to link or mention your page? The answer is no one! Think about your audience and what kind of content would bring them to your website. You need to think about the style of the content: font, colors, photos, page speed, and many others. When the website looks encouragingly, then there is a possibility that the user will stay and read your blog post or even link to it or share it on social media.
Factors influencing the Off-page SEO
1. Link building
The search engine is almost screaming links, links, links!!! You need them. So, put your effort and try to get as many links as you can. You can do it in many ways. You can easily beg for them or try to get them by creating amazing content (articles, videos, podcasts, etc.) to convince people to mention you or your website on their blogs or social media.
You can be cheeky and easily buy links. But is it good for your website? I don’t recommend it. But if you decide to do it, be very careful with buying links because they are mostly of low quality. Before you buy any link, check if they aren’t too spammy and how do they rank on Google. Ahrefs is a good tool to check the link before you buy it.
2. Building beneficial relationships
I know it sounds weird, but this part is really important. How to build a relationship? As an SEO fan, you read a lot to expand your knowledge. You can easily make your habit to be useful and beneficial for your website. How many times did you want to open a link contained in the article and it wasn’t working? This should give you a lot to think about. Write amazing content, contact the owner of the website to inform him about the link which is not working, and share your link to replace the broken one. If the owner of the website will decide your link is perfect to replace the old one, you can build a lasting relationship and get a backlink.
Find a broken link by using this Broken Link Check.
There are other ways to build a relationship, for example, you can message the author of the article how useful was it for you and how much you like it or inform them you found a mistake on their page. These are just ideas on how to start a conversation with others to build a solid and beneficial relationship.
3. Guest blogging
Is guest blogging still on the top of Off-page SEO? Yes, it is. Thanks to guest blogging you can build the authority in your niche and what’s also important, bring more traffic to your website and backlinks (this is your main goal). If you are looking for the great guest blogging guide to explain to you everything about it, check Neil Patel blog post.
4. Local SEO
If you own a small business you shouldn’t try to compete with the big brands. Focus on local visibility and list your business on as many high-quality directories as you can. You can also try to get good reviews (for sure you check reviews before you go to the new restaurant) so people will know your company and services are trustworthy. If you want to be visible, list your local company with Google My Business.
5. Social media
You need to be visible on social media. If your company is not on social media, then it’s time to create a presence there. It’s amazing when others mention your website on their social media. Social media benefits can include more traffic, subscribers, and most importantly — links.
How much time should website owners spend on On-page and Off-page SEO?
Yes, this is how it looks. You mostly spend 70% on On-page SEO and it is understandable. You want your website to be perfect. But to rank higher, you should work also on link building (Off-page SEO). In my opinion, when you launch your website, you should dedicate more efforts to On-page SEO (less on Off-page SEO) to build really good content, and when you decide (you can always ask your family and friends for their opinion) it is satisfying you can change the roles. When your content is good to start building the links, build a relationship with other websites, write a guest post, discuss with your audience, and start becoming an authority for others.
There are many guides about Off-page SEO, but I wanted to mention the most important and beneficial ones in this article. If you are interested in On-page SEO, read our previous articles to learn more. I also want to recommend this article about SEO trends.