You can boost your online reputation by following these simple steps. Managing an online reputation is crucial to the success of any business or a person’s career.
what is online reputation management?
Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation.
personal online reputation management VS Business Online Reputation Management
Maintaining an online reputation of a person is quite different than managing the reputation of a business. Most businesses these days are using social media and search directory sites. Most of these websites have the option for customers to leave reviews and feedbacks. Sometimes customers leave negative feedback, which impacts the online reputation of a business.
On the other hand, managing an online reputation of a person is simple. You have to simply improve the reputation of an individual on their names in search results.
In this article, we are going to cover the strategy to improve online reputation of an individual.
Avoid Black hat SEO at any cost
If someone tell you to throw a million of backlinks on a negative result, don’t ever do that. It will waste your time (probably money) and the negative result can even rank higher than before.
This strategy worked some time ago, but it simply doesn’t work anymore. If you wanna try that be my guest. You will probably regret later.
Create a website
If you don’t have a website, create one now. Make sure that you purchase a domain name that is your targeting keyword. In your case if your name is John Doe then you should create a website “johndoe.com”.
Now that you have created a website, make sure to include your targeted keyword in website H1 title, Meta title, Meta description, first paragraph of the website copy and H2 headings.
Note: Don’t overuse the keyword.
Create social media profiles
Next step is to create social media profiles on your targeting keyword. Link back to your website from that social profile so your website get more link juice and can rank well in the future.
Social media and Web 2.0 profiles List 2017
Make sure that all of these profiles are linked together and using the same geographic location and name. This will help your online reputation in search results greatly. Let me know what other things you know works good in online reputation management.
Try to Remove the negative search result
You can ask webmaster of the website which have a negative result to remove it in good faith. Most of these websites don’t answer back but some do.
When you are contacting websites, make sure that this website is not solely created on purpose of extorting money. Otherwise you will get in trouble. There are some websites who post bogus fake information on a person and business name and want those people to beg them to remove those results. Which they sometimes do in exchange of paying them a hefty amount of money.
So, if you are not sure about the website that if it falls in the same category, I would advise you to not ever contact them. Otherwise you will get yourself involved in big trouble.
If you need my help, I also provide reputation management services for individuals as well as brand names. Get in touch to make your online reputation strong.