27th October, 2016

“Life’s more fun when you live in the moment” Snapchat’s mantra encapsulates all the reasons its users love the platform. Today, individuals, solopreneurs, small businesses and big corporations all over use Snapchat to build their brand and trigger higher, more successful engagement with their audiences. But is it just about fun selfies, crazy videos or beautiful sunsets? This question has been lurking around in our minds for a while now. We called upon Kristy Gillentine, the creator and moderator of #ChatSnap, and all our Firestarters to share their answers.

Read on to know more!

Q1. What are some ways of growing your audience on Snapchat?

From Kristy

  • Cross-promotion is key! Share your snapcode and URL (http://snapchat.com/add/[your username]) everywhere! Also, add phone contacts!!
  • You can put yourself in directories too, e.g. @Snapdex, which lets you create a profile, like this — http://snapdex.com/krisgillentine

From our community

  • IMO, If you really want to build a community (not an audience) you have to treat it like a second job. Interaction is important.” — A.M. Jones
  • “Connect with other people genuinely. Many people focus too much on the media part, they forget about the social.” — @natxwang
  • “Adding yourself (or being added) to snapchat directories @ghostcodes & @snapdex as well as doing takeovers of other accounts.” — Brent J. Liberatore
  • “Increasing your Snapchat followers: Ghostcodes app, word of mouth, using other social medias and say “HEY I AM ON SNAPCHAT!” — @Meowchickenfish

Check out all the amazing answers here!

Q2. What kind of content works well on Snapchat?

From Kristy

  • I love seeing&creating engaging Snapchat content. Get your viewers involved! Ask for input/ideas. Make them part of your story.
  • But different things work for different people! Never be afraid to try new things to see what works for YOU. There are no rules.

From our community

  • “Storytelling. Make the content fun, funny, and fruitful. Educational. Entertaining. Mix and match audio & visual.” — Jeremy Murphy
  • “Honest, authentic, genuine, consistent content works best on Snapchat. Not complaining or ranting also helps.” — Joe Wilson
  • “My favorite Snapchatters are those who inspire, motivate and shout out others!” — @Amanda_Ray
  • “That’s the beauty of Snapchat. It’s all subjective and each person is unique and brings something different to the table.” — Chris McManamy

Check out all the amazing answers here!

Q3. What is the best thing about 24-hour shelf life of Snapchat stories?

From Kristy

  • Incites FOMO (fear of missing out). You want to see what’s there because it won’t be there forever. It keeps ppl checking back.
  • The 24-hr limit is freeing! I see people more willing to be themselves on Snapchat BECAUSE it’s ephemeral.

From our community

  • It also kinda lessens the expectation of “perfect” content for your audience — they expect it to be real and natural. — @chitownmags
  • It creates a sort of fire sale frenzy — this story is today, it’s special, don’t miss it! — @jennyinspired2
  • Shelf life means new content often. New gives us something to look forward to and talk about. — @KatieSMiller
  • Nobody knows your history, so new users can build a following just as much as veterans. — David Kampmann

Check out all the amazing answers here!

Q4. What are some ways of repurposing the Snapchat content?

From Kristy

  • I love using Snapchat as my “home base” on social, starting there and repurposing entire stories & individual snaps elsewhere.
  • Save your story as a video & upload to YouTube, FB, etc. Like this one I did w/ @ChrisStrub @CajunArmy: http://bit.ly/krisstrubarmy
  • And you can control how Snapchat-ty your pics/videos feel on other networks. They can be repurposed without looking repurposed.

From our community

  • “The topics that people respond well to can be expanded on and converted into blog posts, Youtube, podcasts. So many things!” — @natxwang
  • “This isn’t talked about, you can use the same material on snapchat but make the story different #snapchatsecret.” — @Meowchickenfish
  • “Save snaps to memories, then camera roll. Then repurpose to blog, Twitter, Instagram, FB, Youtube, and musical.ly.” — Jeremy Murphy
  • “Every week I make a group video with people on snapchat called #snapchatfriday http://bit.ly/2ehXBNf” — Joe Wilson

Check out all the amazing answers here!

Q5. Why is it important to be consistent on Snapchat?

From Kristy

  • Consistency breeds familiarity & encourages increased engagement. If you want to build RELATIONSHIPS, you have to be consistent!
  • And relationships are everything on Snapchat. People are even prioritizing who they view based on relationships.

From our community

  • “Audiences love consistency. If you create good stories with good content — they’ll want more. You CANNOT disappoint.” — @greymurmurs
  • #Consistency is the key to any #socialnetwork. If you aren’t there why should your audience look for you there?” — @CaraFnParrish
  • “It’s about trust. The community you build via Snap needs to know you’re for real.” — @Amanda_Ray
  • “Community loyalty. People follow you for a reason; you add value to them. If you’re not consistent, your community suffers.” — A.M. Jones

Check out all the amazing answers here!

Q6. What’s the best example of marketing using Snapchat that you’ve come across?

From Kristy

  • @WeAreCisco lets employees tell their story through daily snap takeovers. Great for recruiting + retention + public perception.
  • My favorite example: @ColoradoDOT used Snapchat to share seatbelt safety w/ teens. HUGE success → http://bit.ly/2eHfDbd

From our community

  • “@KimKardashian & @KylieJenner are endorsing MANY brands on their snapchat stories but ppl aren’t aware.” — @CountrHQ
  • “Personal experience. I started showing my wife making art on SC & w/out a web site or etsy, her work began selling A LOT.” — Joe Wilson
  • “Go see what @KrisGillentine & @ChrisStrub do!” — @leprchaunrabbit

Check out all the amazing answers here!

Stats for the week

214 participants; 958 tweets

A big shoutout to Kristy Gillentine for sharing her knowledge and being an amazing co-host! 🙂

P.S. Got a topic suggestion? Want to answer any of the questions or share your thoughts on our Twitter chat, tweet out to us or leave us a comment!

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See you next Thursday!



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