Aneena Binoy

Search engine is a program that searches for and recognizes objects in a database that match to keywords or characters defined by the searcher eg: Google, yahoo, Bing. Search engines to be capable to submit the result for the searcher that’s helpful and important to them, google use something called spiders or crawler. The algorithm of the search engine takes into concern the importance and prevalence of the content. Then based on these factors, they rank the website. basically, the first one being the appropriate one. Search engines have two important purposes: crawling and index, and affording users with a ranked list of the websites.crawling means following your links and crawling throughout the website.Later crawling has been performed, the outcomes get put onto index. SERP (Search Engine Result Page ) is the page displayed by a search engine reply to a query by a user.

SEO(search engine optimization) is the method of improving the volume or quality of traffic to a website.

On page optimization relates to all actions that can be taken directly within the website to improve its position in the search rankings. It is the method of optimizing content and HTML source code. Off page optimization occurs outside the site, It refers to methods that can be used to boost in traffic and a rise in your search presence.

Onpage SEO Factors

  • Title tags
  • Meta tags
  • ALT tags
  • Header(H1,H2) tags
  • URL Structure
  • Image Optimization
  • Content

Title tag
The title tag act as an important role in SEO ranking purpose. The title tag plays an essential part in both user activity and search engine. Webpage Title conveys a powerful sign and it’s what searchers view in search engine result page for both organic and paid results. The title tag provides a brief and accurate summary of the content. The absolute length of the title is 55–60 characters with spaces, the title should be short and include the targeted keyword at the beginning of the title tag and try to avoid words. Make sure every page on your website having unique title tags.

Meta Description

It is an HTML element that explains the webpage content. The meta description will be viewed under the Page Title. The search engine utilizes the Meta description as a snippet of the information and a maximum of 150 to 160 characters length content.

<meta name=”description” content=”meta description example”>

Header Tags

Heading tags support you to create your page content in an associated way. There are 6 heading tags ranging from <h1> to <h6> and they directly connect for both users and search engine.

Image Optimization

Images play an essential role in On-Page SEO and it profits your website user experience. Optimizing the images affect your site ranking. Images can be anything from a picture, graphics, animation, icon, or info-graphics.

URL Structure
Uniform resource locator (URL) is admitted as the address of the web page. URL is used to define the importance of the page. SEO friendly URL should be easy to read, executing the targeted keyword in the URL. Last but not least, your URL length wants to be examined. URL should not apply underscores and spaces.

Content
Content optimization acts as the backbone of SEO. Your content should certainly explain what you are offered or the exact theme of your blog.ensure that your content must be unique. Write user-friendly and reliable content.

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