For any business, advertising is of utmost need. When any business goes online, the advertising works best to garner a huge amount of web traffic. SEO gives an opportunity for a great deal of free advertising.
SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the SERP (search engine result page), must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks.
A proper SEO makes a website rank in the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Nearly, 74% of consumers make transactions from the first page of SERP.
How does SEO work?
The SEO is based on excellence count for your website. The factors that contribute to excellence count are:
1. Website names and URLs
2. Page content
3. Meta tags
4. Characteristics of Link
5. Usability and accessibility
6. Page design
The SEO Cycle
- Search Work
Crawling: Every search engine has a software, known as Crawler or Spider (in case of Google it is Google bot), that crawls the webpage content
Indexing: Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword
Search work: With every search request, the search engine searches and processes the keyword entered from the pages indexed and stored in its record. A search engine is an act of measuring the relevancy of all the pages and matches with what it indexed as per the keywords inserted in the SERP
Retrieving: The end result is displayed on consecutive web pages
- DA — Domain Authority
- PA — Page Authority
- CTA — Call to Action
- CTR — Click Through Rate
- CRO — Conversion Rate Optimization
- CPC — Cost Per Click
- CPM — Cost Per Impressions
- PPV — Pay Per View
- KPI — Key Performance Indicators
- CPL — Cost Per Load
- CPA — Cost Per Acquisition
Efficient Methods for SEO
- BackLinks: Third Party links that lead back to your website, however from authority websites that are relevant to your niche for optimum functional growth. Are you proud or ashamed of your website flashing there on the third party websites? Did you earn that space or paid to promote your business? Find what if you’re going the wrong way doing the wrongs thing.
- Social Media Marketing
- Quality Content
- Optimizing content for keyword search by crawlers
- Following the Market Trends
Specific Measurable Achievable Realistic Timely (Business in the spotlight)
Reach Action Convert Engage (User in the spotlight)
1. Your target market
Geographic conditions and customer demographics. Google Analytics will help you in your investigations on these factors
2. Concentrate on mobile-friendly approaches
Your website should be able to properly fit into mobile and give equal satisfaction to your customers the way they access your site in their personal computers. One thing is clear, mobile overtakes the desktop. So, be sure to open that lane by checking how your website performs on mobile applications. Test your website URL in Google’s Mobile Friendly test for this.
3. More options in Search Engines
Your website should not only perform well in Google, but in every other search engines like Yahoo, MSN, AOL, and DuckDuckGo. Each search engine has different search algorithms that you need to know and accordingly make your website compatible for these searches. Your users may come from any roads.
4. Keywords to correspond with your ROI- Returns on Investment:
Spend time on fixing relevant keywords. Focus on Long Tail keyword(example: implement classes in python by functions vs dict_class) as those define users’ behaviors. Meticulously think about you can frame long tail qualities into your key phrases. The success of keywords should be measured in terms of your ROI (return on investments).
5. Clear website and quality content
A user-friendly website, clear navigation, SEO keywords, optimized Meta tags, title tags, and balanced keyword density in the qualitative, relevant, and consistent content are the main aims. Each page should be built around the keyword themes, with unique and non-plagiarised content.
6. Quality and relevant linking
You must pay good attention to building quality and relevant links through which you can get a good number of web traffic. And in line with SEO, you need to set up an exhaustive and up-to-date social media platform. You should remember a good number of traffic is generated through the social presence of your business.
With all these basics, now you know what is SEO and the hype about it. Hope this helps! Happy reading!