Google makes over 3200 algorithm updates per year, you can imagine, in 2020 a lot is going to change, Hi everyone. I’m Niraj JH and today I’m going to break down the major changes in SEO for 2020.
Before we get started, make sure you subscribe like and comment on this post. And if you’re on won’t send People either giving up on searches or they’re getting the answers right then and there from But again, they rolled it out, I bet you over time, they’re going to make iterations to make it so good that people don’t even have to go to your www.techmekraj.com, subscribe to the alert for my new posts. So what’s going to happen in 2020? Well, first of all, according to jump shot, and spark Toro 49% of all searches performed on traffic to any website at all. Google in 2020, I expect that to increase even more. The second big change is that the number of visitors that people are going to get from organic traffic is going to continue to climb. Sure it’s being made about the same More people coming online and using Google. But according to Merkel, the total visits produced by organic search, they’ll 6% year over year in q2 of 2019. And what was the one that I hit the hardest? Where visit growth dropped by 13% in q1 of 2019, to 5%, in q2 of 2019. So in 2020, we expect the traffic to also go down because that’s a trend that’s been taking place. Probably not at the same pace. But I would expect it to also go down. The third big change that I see, website and make any purchases. The form change, more people are going to get the information that they need through rich snippets, according to a study by path interactive on people aged between 13 and 18. A whopping 40% get the information they need from a snippet without clicking through. Now, this doesn’t mean that hey, we’re getting less traffic by Google and they’re evil. Think of it this way. A lot of those people are just looking for an answer. Sure, they could be coming to your website, but it doesn’t mean they’re going to buy anything or become a lead anyways. Now when you expand the age group from 18to 30 20% get what they need from a snippet without clicking through. Some industries have already been disrupted by this trend. other industries haven’t yet. But Google is going to continually make more and more changes like this, to keep giving people a better experience. For example, with flight, if I put in a flight number, Google will show me if that flights delayed if it’s on time, they even have a nice pretty map to go along with it, you’re going to see Google making more changes than in just flights because they’ve had this for a while, whether it’s hotel availability, or whether they’re going to continually expand this into other areas like to have with lyrics and things like that and definitions. So that way, people can get what they’re looking for without having to go to say, for example, I’m a big cricket fan. So when I’m looking up the latest scores on let’s say, the Indian Team, I don’t want to go to cricbuzz.com Why can I just get my answer on Google? See, I don’t see this is a bad thing. cricbuzz.com may get less traffic. But hey, I’m already watching the TV. I’m already on that TV channel, looking at the Indian game, or any other sports game, and I’m looking at scores. So when I’m doing this 30 have my attention. But why do I need to keep going to websites, and you’re going to see that you may lose traffic. And sure, Google is going to be competing more heavily with Amazon. If you already looked at Shopify, their company’s been on a tear, right? Shopify right now, at least according to the wall street is the Amazon alternative. It’s your own way for anyone to create their own e-commerce store. Google this year already or in 2019 has released a buy on Google feature, right? This allows people to buy e-commerce products directly on Google. I look forward to 2020 which Google in that making more changes compete directly with Amazon. This should also potentially help people have their own e-commerce stores, such as people on Shopify, in which they can generate more sales without people going to their actual website. Now, even with the bio link, Google button right now, it’s not perfect. Google results in no click. That means almost half of all searches on Google
sometimes people may not have your attention, like the NBA, or NFL or any of these sports leagues.
But here’s the thing. A lot of the times
Google is trying to answers people a lot of the time are trying to help them out. They’re improving the user experience by them improving the user experience. Sure, you may get less traffic, but a bigger, brighter and better experience, more people are going to be using Google which should help you get more traffic, be more people also coming online, which also helps you get more traffic. And see a lot of those people that Google’s answering the questions more when they land on your website. They’re not buying anything anyways. So what you’ll see a trend in 2020 as well. If Google is answering people’s questions without going to your website, the traffic you are getting should increase in conversion rates as well. I don’t want to end things with you thinking that, hey, Google is evil, because they’re not. They’re actually a really good company. They even have amazing perks like giving their employees discounts and money back if they do things like drive. First friendly car, right, which is nice. So I want to give you five tips to help you with all the changes that Google is about to make. The first tip I have for you, ts to become a master uncovering search intent. Look, most marketers are just looking for keywords that they should target. It’s not about keywords. It’s about problems. When someone searches for something. A lot of times they have questions. They’re looking for comparisons, right, comparing one business to another to figure out Hey, what product or service should I buy? So you can use Uber to suggest that, Uber suggests will show you all the questions propositions and comparisons, people are typing and related to your field. This will help You better figure out intent. So now that when you’re targeting keywords, it’s not just about traffic. It’s about getting the right traffic. So those visitors convert.
SEO 2020 USEFUL TIPS
Right compelling titles. It’s all about getting people to click on your listing. Heck, even if you’re not at the top, it doesn’t mean that you can’t get more clicks than the listing above you. You can do things like creating a compelling title, using keywords in your title that your competition isn’t using writing amazing meta descriptions that people want to click through and read. You can also use breadcrumb markup that helps and you can also use tools like the quick world that will help you optimize your title tag and they have a free solution as well. So that way you can get the more clicks. Next step explore schema markups, as much as you scan schema markups helps your listing stands out.
Fewer people are going to go to your website that says she helped me improve my rankings. And overall get more clicks to my website. The fourth tip I have for your work on building a loyal audience. So that way you can keep them coming back to your website.
That’s why I use email often. So I use tools like hello bar to get people to opt into my list. And every time I have a new blog post new feature update, I send them a blast. I use tools like subscribers for push notifications, because every time I have a new blog, post new video, new podcast, I can send out a push to get more people back to my adopt a website. I’m leveraging social channels, even chatbots, like many chat or mobile monkeys, these are all ways for me to get more people back to my site.
And the fifth tip I have for you
omnichannel approach. You don’t want to just rely on SEO or paid advertising or social media or content marketing. You want to look at everything. When you combine everything and use it together. You’ll notice it Your CPAs go down. Plus people see more often the rule of seven and marketing when someone sees you seven times, they’re much more likely to convert. And this will help you build a brand. If you need help with your marketing and preparing for the future for all the changes Google is going to continue to make check out my website on www.techmekraj.com, www.techmekraj.blog in Hindi, Gujarati & Marathi and www.recepirzz.blogspot.com and Youtube channel Techmekraj NJH Niraj JH. If you have any questions, leave a comment below and I’ll answer and help you out. Make sure you like this post, subscribe to my website telling people about it. Thank you for clicking on it.