Snapchat filters have become like digital makeup that we can easily don to reflect the moment and our mood. There’s no preparation needed because the technology does the work of creating the new persona.
The challenge comes when we want to bring that Snap style back into real life. This digital crossover happened at New York Fashion Week when the brand Desigual dressed its models in Snapchat couture.
Luckily, with some makeup tips and costume design guidance, you too can create the look of a real-life Snapchat filter.