In a study from Piper Jaffray that should surprise absolutely no one, teens named Snapchat as their favorite social media platform.
From Marketing Charts:
In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their favorite social platform, well ahead of the next-closest competitor, Instagram (24%).
Just 6 months earlier, Snapchat and Instagram had been in a virtual tie in teens’ assessments of both their favorite and most important social platform.
And it’s not just teens:
Snapchat’s reach has increased to 41% among 25–34-year-olds and to 14% among adults aged 35 and older.
Read the full article here.
Mitch Mirsky (Snapchat: mavfan16) is the Principal at Black Lab Digital, LLC, and has led social strategy at global organizations such as Fisher-Price and New Era Cap.