💥 FACEBOOK ADS RETARGETING TIP 💥
When targeting ads to people who have viewed your videos, it is important to exclude out people already in your customer journey or funnel.
To give context – Look into your data and find out how long it takes for customers to repurchase from you on average, create a website custom audience for that amount of days and exclude this from your adset.
This will maximize new traffic coming through to your site.
Your remarketing should be already talking to customers in your average purchase time.