Irvine CA — On October 12th, 2017 at 12:00am, the online marketplace for commercial design, will officially “shut down”.

Only to reemerge at 12:01am, the same day, as the world’s largest virtual tradeshow and fastest growing network for design and architecture professionals.

Having launched on January 18th 2016, with only two companies and 12-images uploaded to their site, Dezignwall was focused on gathering manufacturers to their platform, to create a free business profile and upload product images into Digital Catalogs. With a marketing budget of only $100 a month, Dezignwall has grown exponentially. Now boasting nearly 1,000 companies that have uploaded over 17,000 product SKU’s.

The magic to their growth is in a concept CEO and founder, Joseph Haecker calls “Leveraging existing networks”.

Joseph explains that in the spring of 2017, Dezignwall began organizing uploaded images into member created Digital Catalogs (similar to Facebook “Albums”, but with the ability to index images into a table of contents pullout menu). Coupled with the ability to share contact information and Digital Catalogs using Dezignwall’s Digital Business Card feature, which comes standard with each account. This simple solution made Dezignwall a “Sales Efficiency” tool. Saving companies millions of dollars on printing costs. And making sales reps more efficient in their client follow up and commissions. Joseph says, “Our goal was to put more food on tables and roofs over heads”.

This “leveraging of networks” means that each sales rep is essentially providing live demonstrations of the Dezignwall platform to their clients, all while increasing their own sales effectiveness and generating revenues for their own companies.

Joseph explains that, “If Amazon is the world’s largest retailer, without a physical store. Then Dezignwall is the world’s largest tradeshow, without the confines of a building”.

He likens the focus of the last year and a half to “allowing manufacturers to set up their virtual ‘booth”.

Now, with nearly 1,000 manufacturers on the platform, Dezignwall is ready to let the design and architecture public into their tradeshow to begin engaging and interacting with products, manufacturers and each other.

The new features Dezignwall will release are designed to replicate the engagement exhibitors and attendees experience while attending tradeshows. Such as:

Multiple Image Views — The ability to see a product from multiple vantage points

Dezignwall Stories — The ability to learn from the manufacturer about the products origins, fabrication techniques and what makes the product unique

Industry Articles and Podcasts — The ability to read articles and listen to podcasts posted by industry bloggers and podcasters, about the industry and trends (similar to panel discussions)

Social Posts — The ability to meet, connect and have conversations with industry friends and colleagues

Digital Cards and Catalogs — The ability to share information and marketing collateral

Joseph explains that, “Unlike physical tradeshows, where exhibitors can spend tens of thousands of dollars to exhibit their products, Dezignwall is completely free”. He points out that this represents an opportunity for companies of all sizes, including local artists, craftsmen, custom manufacturers as well as big brand companies, to get their products and design solutions in front of a global design, specifying and procurement audience with nearly no barrier for entry.

When asked if this means that Dezignwall seeks to put tradeshows and expos out of business, he emphatically says “no”. He explains that the design industry must value the ability to physically touch, examine and experience furniture and luxury good items. He explains that an online, virtual resource cannot replace the value of physical touch.

Joseph hesitates to reveal too much, but did mention a program that is in the works, he is calling “Dezignwall Event Solutions”. Event Solutions is apparently designed to both increase tradeshow attendance and improve the buyer/seller experience at future tradeshows, leveraging the Dezignwall platform with all of its tools and functions to extend the buyer/seller relationship beyond the physical event.

When asked what makes Dezignwall and these new changes unique, he replied, “This gives people the opportunity to grow their business, compete in a global economy, create more jobs, provide for their families and influence design projects that history will look back on for generations to come. That is an awesome opportunity to share with a creative and hardworking industry”.

For more information, please email Dezignwall at:

About Dezignwall, Inc.

Dezignwall, Inc. is headquartered in Irvine, Calif. We are a team of people with a love of interior design and architecture and the impact it has on the world around us. For more information regarding Investment opportunities, press inquiries, or employment opportunities, please email us at:

Founder Bio

Joseph Haecker is the CEO and founder of

With a background in custom lighting for hotel, casino, high-end residential and daylight tubular skylight (TDD) industries for more than 17-years, Joseph has been responsible for setting trends, developing innovations and coordinating world-class projects internationally. Joseph has served as head of design for Triton Chandelier, Alger Lighting and Solatube International. He has consulted for dozens of custom lighting companies, including; iWorks, Spectrum, 3form Light-Art, Schonbek and many others.

With a passion for the success of the industry and a focus on technology and innovation, Joseph serves as a passionate industry advocate, fostering a focus on global communication, collaboration and restoring the value of luxury in our industry.

When not working on Dezignwall, Joseph is a single dad of two sons (18 & 19 years old). And is heavily involved in business consulting, mentoring and establishing an ecosystem for startups and tech companies in the Antelope Valley and Kern County areas of Southern California.