Free P.D.F e_Book Marketing Research Essentials
Author : Carl D. McDaniel
Format : (Paperback|Hardcover)
eBooks are now available on this website
Link : https://mostreadbooks.club/1118249321
(Works on PC iPad Android iOS Tablet MAC)
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional this book merges real-life insider experiences from the industry with quantitative methods and market research applications for use in the classroom. It illustrates concepts with actual data real-world case problems as well as methods tried and tested in the real world.