I was still interested in agriculture tech and decided to see what else this burgeoning field had to offer. In particular, I wanted to shift from analyzing a company aimed at helping farmers grow crops (FarmersEdge) to seeing how else technology could help them.
Today I plan on analyzing Farmlead, the so called “ebay for the grain market” of the agriculture tech field. And having looked into the company for a bit, I decided that this company definitely shows potential. And I believe it shows potential because it really serves a “job to be done.” However, while it does this, I am uncertain of the scalability issues the company may face. But with a strong founding team, they can probably pivot and change the goals of the company to ensure the success of the startup.