Never a simple answer but it is critical that you track these week over week numbers. A good growth rate is around 6–7% a week. If you can hit 10% a week for 4 consecutive weeks, double down on what you are doing, its clearly working. If you can only manage 1% for 3–4 consecutive weeks, what you are doing is not working, it’s a sign you haven’t yet figured out what you’re doing.

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