My name is Ihor Shevkoplias and I am a CMO at SendPulse. This is a pilot digest with articles about product marketing and growth. Most of them were published in November — December but I also included some videos and podcasts that I listen to.
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Canva’s Growth Strategy: How they acquired 15,000,000 users published on Growth Manifesto.
Segment started Growth Masters section on their website and published great videos for product marketers and growth people. I loved Casey Winters’ (Eventbrite, ex-Pinterest, ex-Grubhub) talk about onboarding.
SaaStr University offers 300+ lessons in 3 free courses: Idea, Scale, and Traction. The best content from a top SaaS conference structured into courses.
Amplitude published the North Star Playbook — solid content, like their previous Product Analytics Playbook about retention.
Best of 2019
Many companies published their recaps of 2019 — best posts, best podcasts, etc. Here’s a few interesting examples:
Mind the Product | Manchester, Feb 6–7, 2020 and Singapore March 30–31, 2020
Product Con | London, Feb 11, 2020
Industry: the Product Conference | Dublin, Mar 9–11
Here’s my favorite podcasts about growth and retention.
Churn.fm — love this one. It’s a podcast for learning how the world’s fastest growing companies are tackling churn and using retention to fuel their growth.
Growth with Matt Bilotti (Drift)
Growth Marketing Today