The difference between hustle that’s necessary and hustle that’s signaling a problem with your business.
There’s a difference between hustle that’s necessary and hustle that’s signaling a deeper issue with your business.
Although every entrepreneur’s journey is different, if you’re past year 2 or 3 of your business, you shouldn’t be fighting as hard as you were in your first year, especially when it comes to making sales.
Hustle is completely necessary when you’re first gathering your bearings, but there’s a very obvious, thick line of where that hustle should stop.
I feel completely torn when I hear that entrepreneurs past year 2 of their business are still hustling to pay their bills.
This shouldn’t be the reality of running a business, and I hate that a lot of entrepreneurs aren’t aware that you can easily step off the struggle bus by placing your time, money and energy in strategic places.
If this is your reality, or better yet — you don’t want this to be your reality, here’s what problematic hustle looks like and how you can change it.
Picture this, you announce to your email list and Instagram audience that you’re restocking your product at 6PM EST next Friday. As soon as 6PM next Friday hits, you sell out of all 300 pieces of your product within 3 hours.
This fast turnaround allows you to stop selling, move on to product fulfillment and shipping and gives you ample time to focus on what the next restock will look like.
Does this sound like a dream to you? Well, it shouldn’t be.
This is the reality of what a business that has their marketing and sales systems in check looks like.
There’s a big difference between having a business that has to look for new sales and a business that simply announces they’re open and the sales come to them.
A business that has a system in place to magnetically attract sales to them is a much easier business to run than a business that constantly has to look for new sales as soon as the money well runs dry.
How does a business set itself up for come-to-me sales?
More marketing and selling, but with less everyday effort on your part and setting up the systems to do that stuff for you.
By automating the majority of your marketing and sales process — I’m talking email marketing funnels, abandoned cart recovery tools, readvertising strategies, etc. you actually have a realistic chance at building a business you don’t have to hustle for anymore.
The key? Integrate human presence at strategic parts of your marketing and sales funnel and walk away from the rest — let automation do its job.
When you automate by creating an effective marketing and sales system, you can fully cover your marketing and sales gaps while also boldly protecting your time.
If you’re not doing this, it’s impossible to get out of the hustle.
It’s exhausting and draining to live this lifestyle where you have your human hands on every single part of your marketing and sales process every day. You will burn out.
You will also fail because it’s impossible to nurture hundreds of leads at the same time by yourself — you will drop the ball somewhere.
And if you’re not nurturing hundreds of leads right now? Guess what, that’s why you’re hustling to bring in money.
Catch my drift here?
If you’re ready to step off the struggle bus, I want you to do these 3 things:
- Get serious about automating your marketing and sales process. Some clear areas where you can do this are: capturing new leads, nurturing your leads and cultivating a relationship with them.
- Identify where your marketing and sales process needs that human presence. Where does your audience want to directly see you and hear from you? Where will your face time help with conversion?
- If you don’t know how to execute on #1 or #2, find someone that does (my Sales Mastery course is teaching exactly this in January). Don’t waste time trying to learn something that takes years to get good at. You may get good at it, but you won’t be 10,000 hours good if you’re starting from scratch 😉.