How does a tourism board create a marketing campaign that appeals to millions of their target market from across the globe? Tourism Queensland knows exactly what i’m talking about.

The evolution of advertising is a simple one. You don’t go to them anymore, you go where they can find you naturally.

Visit Sweden is the organisation behind this incredible collaboration with Airbnb. It ticks so many box’s I don’t even know where to begin. If anyone show’s interest, I might expand here but I want to keep these articles bite size.

Do you think other countries may follow suit? Let me know in the comments! Collaboration is the game and Airbnb is killing it right now!

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