For Organizational Success
Is your organization stuck? Are you and your most senior leaders having trouble getting the organization out of a rut? Worry no more, the 10 strategy development commandments will see you through it. Follow each rule precisely and reap the benefits of organizational success.
- Senior management must lead the path to developing strategy, but they cannot and should not do it by themselves. The members of the organization must be involved.
- Strategies must fit the unique situation of the organization; they cannot be copied or borrowed from other organizations.
- Strategies must set high aspirations for the organization so that members, individually and collectively, will feel that they have challenging but reachable goals.
- Strategies must focus on how an organization will win in the future, what its outstanding products and services will be, and how those products and services will satisfy the customer.
- Strategies must reflect the values that will guide how the organization accomplishes its goals and mission.
- Strategies must appeal to values that will allow employees to identify with the way the organization operates.
- Strategies must communicate a sense of direction and stimulate discovery of what the organization can do and what works in particular business environments.
- Strategies must provide employees at all levels of the organization with a sense of what the company is trying to do and where it is trying to go.
- Strategies must present a way to the future and provide emotional and intellectual energy for the journey.
- It is up to the leaders in the organization to identify the kinds of capabilities that are needed, communicate them through mission and values statements, and develop commitment to them throughout the organization.