For many years now I’ve been discussing the importance of making an impact on the pathway to making money in business. So, as a triple bottom line company, we were really encouraged to see recent statistics from the US SIF Foundation, such as:
- at the beginning of 2018, $12 trillion in assets were invested in sustainable, responsible and impact investing (SRI) strategies across the United States!
- SRI assets under professional management are 18 times the level of SRI assets in 1995
On the back of the recent report by the Responsible Investment Association Australia (RIAA) that highlighted that there had been a rise of 13 per cent on the previous year, with $980 billion in assets under management in 2018, this is music to our ears.
It would appear the tide is turning and investment momentum is building, with leaders in impact businesses being rewarded for their ‘lone nut’ courage (see Derek Sivers: How to start a movement). It’s really important that the Economic, Environmental & Social elements of a business are well understood and interconnected. Take care of people and the planet first — profits will follow. Or as Richard Branson puts it:
When you create something really valuable, the money tends to follow.
At the World’s Biggest Garage Sale we strive for more than just a sustainable business model that creates wealth from waste in the community. Our passion and purpose is a triple bottom line focus, with community, sustainability (including the #CircularEconomy and the #SDGs or #globalgoals) and profit equal measures in our success.
When you hear comments such as the following from Paul Polman, CEO of Unilever:
- 65% growth in consumer goods companies in the US coming from ethical companies, BCorps or Neighbourhood stores.
- 75% of graduates us US universities don’t want to work for big corporates anymore, they want to work for companies that have a purpose, that make a difference, where they can say I left this world a little bit better than how I found it
It’s more evidence that change is afoot. He also went on to say that organisations are “isolating themselves “by not acting for the common good, by not acting for the longer-term, by not acting on the things that count, by being prisoners to their own self-interest. The real benefit comes from companies that go beyond their own self-interest, that work on broader transformations… they will do well in the future.”
We’re definitely concerned about broader transformation, thinking about people and planet and helping communities as we go. Contact us to learn about our unique journey, business model, #ProfitForPurpose’ and how #TBL business’ time has come!
We are excited to be opening our Seed Investment Round and would love to hear from investors with patient capital looking to invest in companies like ours. Contact us if you would like to learn more.