It’s Allyson Byrd aka the Profit Accelerator and today’s question is: What have you done for me lately?
WAIT. Before you keep reading — I’m sure you want to know why you should, right?
Simple. You are a business owner. You’ve listened to all the experts and you’re working non-stop on your business but your income isn’t consistent.
You have raving fans that don’t buy.
The problem? Your message is wrong.
I’m asking that question on behalf of your clients. In the online business world, I see a lot of coaches, consultants and speakers making a huge mistake with their message.
Too often you confuse yourself with your business.
You are not your business.
You can’t consistently grow your business if your message revolves around your personal story and not how you help your clients.
Businesses must be based in reality and results.
Allyson, what are you talking about?
I’m talking about you wasting face time with potential customers sharing your life story instead of telling them how you can help them and why you’re the person they should trust to get them results.
Let’s put it into perspective:
You’re throwing a swim party for your daughter, and you’re in the process of hiring a lifeguard for the party.
Candidate One: I’ve been a lifeguard at the YMCA for the last four summers. I’m CPR certified and can lift 200 pounds under the water. I’ve had to resuscitate one swimmer during my time as a lifeguard, and he survived after I performed mouth to mouth.
Candidate Two: I love the water. When I was nine my next door neighbor drowned in their pool, so I know water safety is so important. My grandparents had a beach house in Florida and every summer we would spend weeks out there swimming. I’m the oldest of my siblings and cousins, so I always had to look out for them.
Now it’s very likely that both candidates have the same certifications but which presented their sales pitch with facts? What candidate came more from an emotional place? Who would you hire to protect your daughter and her friends?
People want to know that they are getting what they need from you and the best way you can do that is to tell them with clarity. You need to take your emotions out of it and put their results into your message.
Your business isn’t about you, it’s about your customer.
You exist in the world for many reasons. You exist because you’re a person, you’re powerful, you’re a mother, a father, a sister, a brother, an aunt, an uncle, a friend, you’re an activist, you’re a survivor, you’re a thriver and so much more. You exist in the world for many reasons but why do you exist in business? Your customers don’t care about why you exist in the world; they want to know why you exist in business and how it can help them.
I am all for being vulnerable and real in your business but remember people want solutions more than stories.
Sympathy will only get you so far. You’re trying to run a business not a GoFundMe. People don’t want to be your customer out of sympathy. They want to be your customer, buy your products and share your message because they get tangible results by working with you.
How Will You Speak to the Masses?
You don’t need to overcomplicate your message. The people who want big emotions and a big show aren’t the same people writing the big checks.#SorryNotSorry The people who will buy your services are the ones who hear that you can provide them with their desired result faster than they could achieve it on their own.
Your message is about providing your ideal customer with proof and clarity.
Non-negotiable Rules For A Results Driven Message
- Fans don’t always equal revenue.
- Don’t lead people to an emotion, lead them to a solution.
- You have to know how to present the result you provide in your message, and you need a methodology that allows your ideal clients to create that result.
Are you still struggling with your business’ message? Download the free 44 page methodology guide, Why “Sad Money” Is Killing Your Speaking and Coaching Business. In this guide, I share the seven steps I take my 1 on 1 clients through to start making them more money in their business. With this comprehensive yet simple to understand methodology you discover how to find your business’ mission and how to share it with the masses to achieve life-changing revenue in your business.
Allyson Byrd, also known as the “Profit Accelerator™,” is the first and only small business owner to create an international production house for thought leaders to be executive produced in publication, online platform expansion, and offline sales strategies. Allyson is a sought-after speaker, mentor, and expert whose work has touched tens of thousands of business owners in more than 27 countries around the world. Alyson and her team have helped more than 3000 entrepreneurs create over 105 million dollars.