A/B testing on your website is a waste of your time. And your money.

Testing different versions of your forms. Waste of time. Testing different versions of your buttons. Waste of your time. Testing different versions of your images. Waste of your time.

Let’s face it A/B testing is expensive. You’ve got to hire a designer and a developer. You’ve got to use special software.

“What the hell is this guy talking about!” I hear you say. He’s nuts. He must not know about startups. He must not know about iterating. He must not know about building stuff. He must not know about business.

But it’s not about me. It’s not about you. It’s about data. Information.

I’ll tell you why A/B testing on your website is a waste of your time.

Because someone else has already done it for you.

Someone else has already done the A/B testing you were about to spend your time and money doing.

They’ve tested what’s the best form setup. They’ve tested the best call to action button copy. They’ve tested what headline words get the most clicks. They’ve tested what images get the most conversions on Facebook.

Big companies have spent 1000’s of dollars. Years of research doing A/B testing on their websites. The great thing? They have published their research.

So, why waste your time and money doing what someone else has already done for you?

Enter Userbly.

Userbly will be a collection of free, data-backed guides on how to optimise your site for clicks, conversions and signups.

Right now I’m collating data from across the internet. I’m then turning it into bite-sized, easy to understand guides that we can all use.

My goal is to make Userbly the definitive, go-to website for all data-backed website optimisation.

Interested? I thought so.

Head on over to Userbly.com and join my mailing list today for early access.

I’ll be sending out the first guide next week.



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