How many times are you on Instagram or Facebook, and come across a video ad explaining the next “Marketing Hack for your Business”
(It usually comes in the form of some middle age seedy man talking about his “Marketing Funnels” and how you can buy his new E-Book for $39.99)
I hate them. With a passion.
They are annoying, and they are all the same.
The problem is that they are not genuine.
It’s 2017. People are not dumb. In a world filled with these scams, and in a world filled with marketing content that tries to get your attention, people are starting to switch off. People simply do not care anymore.
So what does this mean if you run your own business?
It means you have to earn your sales. If you want people to invest their time and money into your product, you have to make sure that you have provided sufficient value to their lives. And you have to do it Genuinely.
It’s simply not enough for a brand or business to give away freebies anymore, the costumer wants to know WHO YOU ARE and how you can PROVIDE VALUE to their lives.
So start by publicly showing to the world who you are and what you stand for, and i can guarantee people will start to listen. They will no longer avoid you, instead, they will be interested in what you have to offer.
Thank you for reading!
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