Snapchat, a social media network, leans itself to photos and videos that users share with friends and follows. Those said videos and photos can have filters added, captions and — but the big hoopla of Snapchat is the shelf-life of content. The content placed on Snapchat disappears after a set amount of time that the user chooses. Now this may not seem relevant to graphic design on a whole, however the way in which we are communicating is effecting the discipline. Additionally, brands are able to advertise in the “Discover Section” where articles, videos and more long term content can be posted to be shared by snappers. Designers have to find ways to display content on a medium that is used to users digesting the message in typically 10 seconds or less.
This falls inline with Poyner’s talk about Techno and how technology continues to effect the future of graphic design. As social media continues to be the preferred method of communication upon the next generation, we will continue to see a drive towards smaller bytes of data. Poyner states “digital representations of this kind were second nature to a generation that had come to adulthood using computer” and as we now hold computers in our hands, this idea is perpetuated. Now in a world of the the internet of things and knowledge at the tips of our fingers, we have passed the place of, as McLuhan states, “consensus of separate and distinct viewpoints.”
Ultimately we are standing, no leaning, at the precipice. Ready to jump into new technologies, adapt changes and create design that can be interpreted in multiple mediums. Is this something that changes throughout periods, or is it continually built upon as each design period develops?
McLuhan, Marshall, Quentin Fiore, and Jerome Agel. The Medium Is the Massage. New York: Bantam, 1967. Print.
Poynor, Rick. “Techno.” No More Rules: Graphic Design and Postmodernism. New Haven, CT: Yale UP, 2003. 96–177. Print.