Are you ready to launch or set a campaign? It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one.
Here are the 5 Elements of a Successful Marketing Campaign.
Setting SMART (specific, measurable, attainable, realistic, & time-bound) goals keeps a business focused, moving in one direction, and ultimately proves the overall effectiveness of any marketing campaign.
Having a clear understanding of the purpose of the campaign along with measurable goals is the key to a success.
This takes work. It’s also the difference between a great campaign and a monumental campaign.
Define Your Target Audience
Step 1: Know who your buyer is. Leverage your larger marketing buyer personas to help you target efficiently.
Step 2: Define your target audience. A truly integrated global campaign spans personas and has multiple target audiences, depending on the complexity of the campaign. Get as specific as you can here. Use social data to see how they interact, which content they share, which topics they are talking about, and what is important to them.
Some questions you may want to ask that will help with defining your target market include:
- What is the problem my product or service is trying to solve?
- Who is most likely to have this problem?
- What are their defining characteristics? (age, marriage status, location, job, hobbies, etc.)
- Will these people actually pay me for my offering? If not, you may need to revise or update your offering completely.
Unique Selling Point
Any product or service should have certain unique elements in order to capture the customer’s attention.
This is where the creative perspective of a successful marketing campaign comes into the picture.
Today companies invest quite a high amount to make their marketing or advertisement campaign quite unique and do not shy away from roping in the best advertising or marketing agencies.
This might be a terminology that is misused when it comes to digital marketing. There are too many marketers and organidations that limit the promotion of content to posting various links to content on social media sites while also leaving a few spam my comments on various blogs as opposed to hiring a company that offers expert SEO services.
For those who are in the business, yet don’t know what SEO is, it is the acronym for Search Engine Optimisation.This is used to get your site recognised and hopefully ranked higher by the search engines.
Search Engine Optimization (SEO)
SEO is not just about optimising your website. It is not just about revamping a single web page or making sure the URL is aligned with your company’s name.
It is not just about making sure your website is mobile-friendly. It is really about making sure your entire digital marketing campaign is aligned with the keywords, colloquial sentences, and keyword-phrases used by your buyer personas in online search.
It is about making sure your website is optimised for local searches and that all campaigns have SEO as part of their design.
Call To Action
The absolute most important concept in sales is the offer the call to action. What do you want them to do? Maybe it’s download an ebook, sign up for your newsletter, or attend an event. When creating the CTA you need to keep in mind that it should be created with one single stage of the buying cycle in mind.
The most successful marketing campaign has the seemingly uncanny ability to bring the consumer to action because they want to take the action. It comes down to equal parts skill and logic, but you can’t succeed without a CTA.
My previous blog visit: How to Create a Viral Marketing Campaign