Becca Niederkrom

Earlier today (about 3:00 AM) I saw a few sales come in:

  1. Yes, I was up at 3:00 AM (it just happened and definitely not planned for 😄)
  2. I was half asleep with a Hallmark Christmas movie on in the background and logging in online.

🚫 Use paid ads

🚫 Use social media to create these sales (no FB hamster wheel)

🚫 Leave my house to open a store

🚫 Use social media ads

🚫 Create a direct mail campaign

🚫 I did not talk to anyone on the phone #SuperGroggy

Which didn’t have me worrying about things such as:

  • How many subscribers I had
  • Or if Zuckerberg would approve my ad

I’ll tell you how it happened . . .

Think about this:

Answering customers questions right on your website — especially the really hard ones — can become an almost limitless source of LEADS (or some might call it inbound marketing) and eventually SALES.

Providing content that is of value to your reader such as ⤵️

  • How much does it cost
  • Reviews
  • The problems that arise
  • The best of
  • Comparisons

Basically, kill them with content. All the content. The obscure content. The obvious content. And all the content in between.

♻️ And when you think you’ve done enough, do it all over again.

Rinse and Repeat.

And one more thing ⤵️

While you’re creating this content, be as efficient as possible.

  1. You’ll want to implement an SEO strategy (search engine optimization). In other words, make Google happy.
  2. Use a number of good SEO tools to make your hard work be seen by even more potential customers.

Keywords Everywhere is a browser add-on for Chrome & Firefox that shows search volume, cost per click data & competition on multiple websites.

This WP plugin speeds up the process of internal linking.

Link Whisper quietly and quickly “whispers” contextual internal link suggestions that can both help your readers better find content on your site and helps Google rank your site better due to the improved link structure.

This tool will get you results by the bulk. Since I need a ton og long tail keywords for my niche site, this tool delivers massive results.

Go to Keyword Sheeter

For PPC campaigns, SEO, article writing, YouTube or niche site evaluation, this tool will help you with a comprehensive list of highly relevant keyword suggestions.

Go here

This SEO Auto Linker helps you get cornerstone content. Simply create a new keyword or a new phrase. The system will link that keyword or phrase to your chosen dofollow URL.

Go here to WP SEO Auto Linker

Google Search Console used to be known as Google Webmaster tools, and it’s a tool that everyone should have as part of their strategy planning. And its a must when updating content because you are able to find a list of keywords and you can filter by page to find out exactly which page is ranking for which keywords.

I think you might really like this hack. This is the quickest way to find Wikipedia pages that need citations and dead link replacement.

Go to WikiGrabber

This is an extension that allows you to collect similar information from a page, all with just a few right clicks.

Here’s the extension

Ubersuggest is a free tool which can find 100’s of new long tail keywords in a few minutes. It aggregates data from Google Suggest which provides keyword ideas similar and related to your searches on Google.

Go to Ubersuggest.com

They help you find valuable keywords based on what real people are searching for.

Go here

This is a free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates.

Snag the Panguin Tool here

This tool fetches and maps keyword suggestions/predictions that you see when you perform a Google search

Go here

I was first introduced to the Hoth for their link building services. And they do so much more around helping businesses get more traffic from search engines.

All the data to understand where you’ve come from and where you need to go. Google Analytics is one of the most popular digital analytics software. This service allows you to analyze in-depth detail about the visitors on your website. The insights that it provides invaluable.

Audit your website, explore competitors, research keywords & backlinks — all in one place. Powered by seriously big data & trusted by top SEOs. Ahrefs helps you learn why your competitors rank so high and what you need to do to outrank them.

Go here

Enter your website’s URL and it’ll crawl. Once it’s finished you’ll get a complete look at the site, and in-depth information about each page.

Go here

Increasing dwell time happens with good pictures. Use one of these free sites to create any dimension of image that you need.

Yoast SEO is the most complete WordPress SEO plugin. It handles the technical optimization of your site & assists with optimizing your content.

Theme Detector doesn’t just tell you what theme your competitors are using; it also shows you every WordPress tool and plugin they’re running behind the scenes.

Go here

This tool is a link checker that crawls through your website and looks for broken links.

Grab it here

👉🏻So tell me . . . which ones have you used?

Or is there ONE tool that you would like add to your toolbox right now?

Tell me below =)

P.S. You might also like this list of free stock photo sites.

Becca Niederkrom is an all-around Marketer with a specific love of content marketing helping solopreneurs and businesses create more authority (and moolah) in their industry. She owns multiple websites (here’s one of them), has over 2,000 students in her online courses, consults, speaks on social media and online marketing.



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